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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies Chartbeat property access and answers four questions: is the live ping tracking actually firing, is audience holding, are pages and referrers pulling engaged traffic, and do engaged sessions convert? The cross-channel area surfaces high-engagement pages that do not convert and live referrers with no matching paid/organic attribution.

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What this audit checks

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Authentication & access

  • API key valid for the configured host
  • Live quickstats endpoint reachable
  • Data region matches account residency (US vs EU host)

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Real-time tracking health

  • Concurrents above zero during expected traffic hours (ping JS firing)
  • Live toppages returns rows (page-level tracking intact)
  • Live referrers returns rows (referrer tracking intact)

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Audience & engagement

  • Sessions stable vs prior 30D period
  • Bounce rate below ceiling
  • Avg session duration and pageviews-per-session not falling together

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Conversion

  • Session-conversion rate above floor
  • Goal completions recorded in the window
  • Cart abandonment rate below ceiling

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Cross-channel

  • High-engagement top pages with no ecom orders (sibling = bigcommerce/shopify/adobe_commerce.order on path/url)
  • Live referrers with high traffic but no paid/organic attribution (sibling = google_ads.campaign / google_analytics.property)
  • Chartbeat session-conversion vs ecom order-conversion divergence for the same host

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Severity thresholds

SignalWarnCritical
concurrents_zero_during_peak10
sessions_drop_pct1025
bounce_rate_pct6075
session_conversion_rate_pct1-
cart_abandonment_rate_pct7590

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Data sources

  • GET https://api.chartbeat.com/live/quickstats/v4 - Real-time concurrents + auth probe
  • GET https://api.chartbeat.com/live/toppages/v3 - Live top pages by concurrents / pageviews
  • GET https://api.chartbeat.com/live/referrers/v3 - Live referrer / channel mix
  • GET https://api.chartbeat.com/historical/traffic/series/v3 - Sessions, users, bounce, engagement trend
  • GET https://api.chartbeat.com/historical/conversions/series/v3 - Goal completions, session-conversion, cart abandonment