Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits automations, list and segmentation health, deliverability, and revenue attribution for Constant Contact. Answers four merchant questions: are my automations live, are my lists healthy, am I landing in the inbox, and is email pulling its weight on revenue? Cross-channel value comes from joining Constant Contact send state to a commerce sibling for attributed revenue and abandoned-checkout recovery.

​
What this audit checks

​
Authentication & access

  • OAuth refresh token valid and not expired
  • Granted scopes cover account_read, contact_data, campaign_data
  • Account in good standing (not suspended for compliance)

​
Automations

  • Welcome automation present and active
  • Abandoned-cart / abandoned-checkout automation present and active
  • Inactive automations (draft / error) count
  • Automations in error state firing no sends

​
Lists & segmentation

  • List count and growth rate
  • Segment count (under-segmentation below 3)
  • Suppressed / unsubscribed contact percentage
  • Stale lists with no recent sends

​
Deliverability

  • Bounce rate within ISP ceiling
  • Spam complaint rate below 0.1%
  • Delivery rate above 95%
  • Unsubscribe rate not spiking

​
Revenue attribution

  • Constant Contact-attributed revenue trend
  • Top-performing campaigns by revenue
  • Revenue per send vs prior period

​
Cross-channel: email revenue at risk

  • Email share of total store revenue below floor (sibling = shopify / bigcommerce / adobe_commerce)
  • Abandoned-checkout recovery value lost when the automation is not active (sibling commerce AOV)
  • Active subscriber base eroding while paid acquisition spend rises (sibling = ad_platform)

​
Data sources

  • GET https://api.cc.email/v3/account/summary - Token + account standing probe
  • GET https://api.cc.email/v3/emails - Campaign + automation inventory and status
  • GET https://api.cc.email/v3/contact_lists - List metadata + membership counts
  • GET https://api.cc.email/v3/segments - Segment definitions + counts
  • GET https://api.cc.email/v3/reports/summary_reports/email_campaign_summaries - Per-campaign sends, opens, clicks, bounces, spam, revenue