Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 65 KPI pulses for Meta Ads (Facebook) stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Meta Ads connector covers Facebook + Instagram paid surfaces - typically the largest social-paid spend bucket in most DTC stacks. The Nerve Centre tracks 65 KPI pulses for Meta Ads accounts in the Vortex IQ AI OS catalogue including the standard ad hero cards (ROAS, Wasted Spend, Zero-Conversion Spend, Spend vs Budget) plus campaign / device / geography / dayparting cuts. Vortex Mind investigates when ROAS drops or waste concentrates; Ask Viq™ lets you ask in plain English with citations back to the source card. Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.