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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits container publish state, consent gating, and conversion-tag configuration. The per-connector runner grades the OAuth grant, container resolution, live-version publish state, unpublished workspace drift, consent coverage, paused conversion tags, and workspace clutter (GTM01-GTM08). The cross-channel area is evaluated at the graph layer, joining GTM tag coverage to the ad-platform and GA4 siblings when those connectors are present.

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What this audit checks

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Auth & container

  • OAuth grant valid
  • Container resolvable
  • Live version published

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Tag health

  • Paused conversion tags
  • Consent coverage gaps

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Container management

  • Unpublished workspace drift
  • Workspace clutter

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Cross-channel: revenue at risk

  • Conversion-tag fire count vs ad-platform recorded conversions
  • Consent coverage vs marketing pixels live
  • GA4 config-tag fires vs GA4 pageviews

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Data sources

  • GET https://tagmanager.googleapis.com/tagmanager/v2/accounts/{account_id}/containers - List containers
  • GET https://tagmanager.googleapis.com/tagmanager/v2/.../workspaces/{workspace_id}/tags - Read tag configuration
  • GET https://tagmanager.googleapis.com/tagmanager/v2/accounts/{account_id}/containers/{container_id}/versions:live - Read the live published container version
  • POST https://oauth2.googleapis.com/token - Refresh OAuth access token