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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies Hotjar (Contentsquare) API access, session capture volume, engagement signals (bounce, duration, pageviews-per-session), and conversion health (goal completions, session conversion, cart abandonment), plus cross-channel divergence against the ecommerce platform.

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What this audit checks

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Auth + session capture

  • API token valid for the Site ID
  • Insights API accessible on the configured data region
  • Session count stable vs 7-day baseline

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Engagement signals

  • Bounce rate within baseline
  • Avg session duration stable vs prior period
  • Pageviews per session healthy

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Conversion health

  • Session conversion rate above floor
  • Goal completions stable vs prior period
  • Cart abandonment rate within baseline

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Audience composition

  • New-vs-returning split monitored
  • Top traffic sources stable (no single-source dependency spike)

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Cross-channel

  • Hotjar session-volume trend vs ecommerce order trend divergence
  • High-bounce / high-abandonment checkout-path pages vs ecommerce checkout drop-off

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Severity thresholds

SignalWarnCritical
session_drop_pct2540
bounce_rate_pct6075
session_conversion_rate_pct1-
cart_abandonment_rate_pct7585

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Data sources

  • GET https://api.hotjar.com/v1/sites/{site_id}/insights/sessions - Session aggregates + auth probe (counts, new/returning, duration)
  • GET https://api.hotjar.com/v1/sites/{site_id}/insights/pages - Per-page bounce rate, pageviews-per-session, duration
  • GET https://api.hotjar.com/v1/sites/{site_id}/insights/sources - Traffic-source breakdown
  • GET https://api.hotjar.com/v1/sites/{site_id}/insights/goals - Goal completions + session conversion rate