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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits Iterable journeys, lists, segmentation, deliverability, and revenue attribution. Answers four questions: are sends landing in the inbox, are the core lifecycle journeys (welcome / abandoned-cart / post-purchase) live, is the subscriber base healthy, and what share of store revenue is email driving. Cross-channel value: joins Iterable sends to a commerce sibling on customer_email to compute email-attributed revenue and abandoned-cart recovery value.

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What this audit checks

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Authentication & access

  • API key valid against /channels probe
  • Read access present for Campaigns, Metrics, Lists, Workflows, Users
  • Data center (us/eu) matches the provisioned project host

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Workflows (journeys)

  • Inactive workflows (disabled journeys)
  • Welcome journey present and enabled
  • Abandoned-cart journey present and enabled
  • Post-purchase journey present and enabled

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Lists & segmentation

  • List count (under-segmented below 3)
  • Segment count
  • Active vs unengaged subscriber ratio

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Deliverability

  • Bounce rate
  • Spam complaint rate
  • Unsubscribe rate
  • Delivery rate

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Revenue attribution

  • Iterable-attributed revenue trend
  • Revenue per send / per recipient
  • Refund rate on attributed orders

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Cross-channel: Revenue at Risk

  • Email share of total store revenue (sibling = shopify|bigcommerce|adobe_commerce)
  • Abandoned-cart recovery value in currency (Iterable workflow purchases × sibling AOV)
  • Sends with no matching commerce order within attribution window

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Severity thresholds

SignalWarnCritical
ite_bounce_rate25
ite_spam_complaint_rate0.10.3
ite_unsubscribe_rate0.52
ite_refund_rate_pct38
ite_delivery_rate9590
ite_list_count31
ite_live_abandoned_cart_workflow_count10

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Data sources

  • GET https://api.iterable.com/api/campaigns - Campaign inventory + state
  • GET https://api.iterable.com/api/campaigns/metrics - Send / open / click / bounce / spam / revenue aggregates
  • GET https://api.iterable.com/api/workflows - Journey inventory + enabled status
  • GET https://api.iterable.com/api/lists - List metadata + counts
  • GET https://api.iterable.com/api/lists/getUsers - Subscriber sampling for active-subscriber estimate