Mailchimp audit profile, Vortex IQ

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What this audit checks

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Authentication & access

• Access token valid (no revocation)
• API server (dc) resolved from /oauth2/metadata
• Account read access to campaigns / reports / lists confirmed

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Deliverability & list health

• Hard bounce rate
• Spam complaint (abuse) rate
• Cleaned / suppressed member %
• Sender domain authentication (DKIM / SPF / DMARC)
• Inbox placement drift

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Campaign & automation performance

• Inactive automations (save / paused)
• Welcome series present
• Abandoned-cart automation present
• Win-back automation present
• Open rate trend
• Click rate trend
• Automation last_email_sent_at staleness

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Audience & segmentation health

• Audience growth rate (subscribes minus unsubscribes minus cleaned)
• Avg member engagement score
• Active vs unengaged member ratio
• List rating (1-5)

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Cross-channel revenue attribution

• Mailchimp-attributed ecom revenue trend
• Top-performing campaigns by revenue
• High-engagement campaigns with zero ecom revenue
• Customers in ecom not subscribed in Mailchimp

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Data sources

• POST https://login.mailchimp.com/oauth2/metadata - Resolve per-account API server (dc) and validate token
• GET https://{dc}.api.mailchimp.com/3.0/campaigns - Campaign inventory + status + send settings
• GET https://{dc}.api.mailchimp.com/3.0/reports - Campaign report aggregates (opens, clicks, bounces, unsubs, ecommerce)
• GET https://{dc}.api.mailchimp.com/3.0/reports/{campaign_id}/email-activity - Per-recipient open / click activity for engagement depth
• GET https://{dc}.api.mailchimp.com/3.0/reports/{campaign_id}/abuse-reports - Spam complaint (abuse) events per campaign
• GET https://{dc}.api.mailchimp.com/3.0/lists - Audience metadata, member counts, list rating, growth stats
• GET https://{dc}.api.mailchimp.com/3.0/automations - Automation inventory + status + report summary