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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits TerminalOne flight pacing, programmatic ROAS, conversion attribution, and creative/audience health across display and video buys.

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What this audit checks

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Authentication & access

  • Session-cookie login succeeds (POST /api/v2.0/login establishes adama_session)
  • Organization / agency / advertiser IDs resolve against /api/v2.0/advertisers
  • Credentials still valid post-2023 - flag stale or revoked T1 access

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Spend & budget pacing

  • Flight pacing drift per campaign (even pacing_type burning ahead or behind)
  • Budget utilisation vs total_budget across the flight window
  • Under-delivery risk - campaigns tracking to leave budget unspent at flight end
  • Pacing_amount vs pacing_interval mismatch (hour vs day) causing end-of-flight surge

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Campaign performance (ROAS / CTR / CPC)

  • ROAS per campaign vs goal_type (cpc / cpa / cpm / roi) target
  • CTR below archetype floor on display and video creatives
  • CPC drift vs prior 7D same-day-of-week baseline
  • Zero-conversion spend on active campaigns

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Conversion & attribution

  • T1 audit-pixel firing rate decay (>30% drop signals identity-layer collapse)
  • Conversion rate per campaign vs account average
  • Attribution coverage gaps where reporting performance shows clicks but no conversions

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Creative & audience health

  • Creatives stuck in review_status=pending not delivering
  • Rejected creatives (review_status=rejected) still attached to active campaigns
  • Audience segments with population <1000 (T1 algorithmic floor, bid degradation)

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Cross-channel revenue at risk

  • Active PMP catalog deals on out-of-stock commerce-sibling SKUs
  • Spend on catalog campaigns whose Feedonomics feed has rejections
  • Landing pages with LCP >4s and conversion rate <0.5x account average

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Severity thresholds

SignalWarnCritical
roas-1.0
ctr-0.05
conversion_rate-0.5
cpc-5.0
wasted_spend_pct-25.0
budget_pacing-130.0

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Data sources

  • POST https://api.mediamath.com/api/v2.0/login - Establish adama_session cookie (session-cookie auth, unverified post-2023)
  • GET https://api.mediamath.com/api/v2.0/advertisers - Resolve advertiser / agency / organization scope
  • GET https://api.mediamath.com/api/v2.0/campaigns - Fetch campaigns, budgets, and pacing config
  • GET https://api.mediamath.com/api/v2.0/creatives - Fetch creatives and review_status for compliance checks
  • GET https://api.mediamath.com/api/v2.0/reporting/v1/std/performance - Pull spend, ROAS, CTR, CPC, and conversion metrics