Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits Outbrain Amplify spend pacing, premium-publisher performance, Smart Bidding efficiency, Outbrain Pixel attribution, and cross-channel revenue at risk for product-feed native ads.

​
What this audit checks

​
Authentication & access

  • OAuth refresh token valid and not expired against /amplify/api/oauth/token
  • Marketer ID resolves and account status is ACTIVE on /amplify/api/v0.1/marketers/
  • Required scopes present (read_marketer, read_campaigns, read_reports)

​
Spend & budget pacing

  • Daily budget utilisation per campaign vs budget_amount (under-pacing or runaway burst)
  • Wasted-spend burst: zero-conversion spend in last 72h on campaigns dropping below premium-publisher tier
  • Smart Bidding bid-floor breaches causing under-delivery on premium placements

​
Campaign performance (ROAS/CTR/CPC)

  • ROAS per campaign vs prior 7D same-DOW (>25% drop flagged) from reports/marketers//campaigns
  • CTR per campaign and per promotedLink against account-average band
  • CPC drift vs campaign cpc target on premium vs long-tail publisher placements
  • Disabled or rejected promotedLinks still attributed spend

​
Conversion & attribution

  • Outbrain Pixel firing-rate decay across the multi-step conversion funnel
  • Conversion rate per campaign vs account-average for CONVERSIONS-objective campaigns
  • AUTOMATIC_CONVERSIONS optimisation campaigns training on stale or missing pixel data

​
Creative & audience health

  • Active promotedLinks with broken or redirecting landing URLs
  • Premium publisher placements drifting into less-vetted long-tail (brand-safety filter override needed)
  • International (EU + Latam) campaign delivery parity vs US baseline

​
Cross-channel revenue at risk

  • Active product-feed native ads on out-of-stock commerce-sibling SKUs (qty=0)
  • Spend on product-feed campaigns whose Feedonomics feed has active rejections
  • Landing pages with LCP >4s and conversion rate <0.5x account-average

​
Severity thresholds

SignalWarnCritical
roas-< 1.0
ctr-< 0.10%
conversion_rate-< 0.5%
cpc-> 2.0x account_avg
wasted_spend_pct-> 25%
budget_pacing-< 60% or > 130% of planned daily budget

​
Data sources

  • GET https://my.outbrain.com/amplify/api/v0.1/marketers/{marketer_id} - Resolve marketer account, currency, and status
  • GET https://my.outbrain.com/amplify/api/v0.1/marketers/{marketer_id}/campaigns - List campaigns with budget, cpc, objective, optimisation
  • GET https://my.outbrain.com/amplify/api/v0.1/campaigns/{campaign_id}/promotedLinks - List creatives (promotedLinks) with status and landing URLs
  • POST https://my.outbrain.com/amplify/api/v0.1/reports/marketers/{marketer_id}/campaigns - Pull campaign performance metrics (spend, clicks, conversions, ROAS)
  • POST https://my.outbrain.com/amplify/api/oauth/token - Refresh OAuth access token