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Nerve Centre KPIs · Audit Profile · Sentiment Settings The questions every DTC visual-brand marketer asks at 9am on Monday: are Shopping Pins outperforming Promoted Pins, is the Catalog feed healthy enough to keep Verified Merchant Programme status, and are Pinterest Tag + Conversions API still deduplicating correctly after iOS attribution changes. Cross-references commerce siblings for catalog-OOS findings and website_performance for save-to-purchase landing-page quality.

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What this audit checks

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Spend efficiency

  • ROAS below visual-commerce target (save-to-purchase lag)
  • Zero-conversion spend on Promoted Pins / Shopping Pins
  • CPA spike vs 30-day rolling baseline
  • Budget utilisation pacing mid-month

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Catalog & creative

  • Catalog feed rejections threatening Verified Merchant Programme
  • Shopping Pins serving on out-of-stock SKUs
  • Disapproved or rejected Pin creatives in active campaigns
  • Pin format frequency saturation (freq >5, save-rate decay)

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Tracking & attribution

  • Pinterest Tag + Conversions API dedup rate below threshold
  • Clicks > 0 but conversions = 0 (tracking broken)
  • Audiences below 1,000 privacy floor - won’t deliver
  • Missing UTM parameters on destination URLs

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Cross-channel leak

  • Active Shopping Pins on out-of-stock SKUs (commerce sibling)
  • Branded Promoted Pins cannibalising organic search (GSC sibling)
  • Landing pages with poor Web Vitals on deferred-buyer return path
  • Catalog feed rejections vs active Shopping Pin spend (Feedonomics)

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Severity thresholds

SignalWarnCritical
roas2-
cpa50100
zero_conversion_spend_pct512
catalog_rejection_rate_pct35
tag_capi_dedup_rate_pct7050
audience_size_floor1000500

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Data sources

  • GET https://api.pinterest.com/v5/user_account - Auth + account sanity
  • GET https://api.pinterest.com/v5/ad_accounts - Ad account inventory
  • GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/campaigns - Campaign inventory + budgets
  • GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/ads - Creative review status
  • GET https://api.pinterest.com/v5/ad_accounts/{ad_account_id}/analytics - Spend / clicks / conversions aggregates