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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies Plausible Stats API access and site availability, then checks the four questions a content-led or privacy-conscious merchant asks daily: is traffic holding (sessions, new vs returning), are visitors engaged (bounce, pageviews-per-session, duration), are goals still converting, and does Plausible’s view of conversion reconcile with the ecommerce sibling’s recorded orders. The cross-channel area surfaces the killer finding - traffic and goal conversions in Plausible that record no matching ecom revenue.

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What this audit checks

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Authentication & access

  • API key valid (Stats API v2 query returns 200)
  • Site ID resolves to an accessible site in the account
  • API host reachable (cloud vs self-hosted Community Edition)

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Traffic & audience health

  • Sessions stable vs 7d baseline (no >25% drop)
  • Unique visitors recorded for the current window
  • New-vs-returning split present and within expected band
  • Realtime current-visitors endpoint responding

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Engagement health

  • Bounce rate below threshold (<60%)
  • Pageviews-per-session above floor
  • Average visit duration above floor
  • Top pages and top sources return non-empty breakdowns

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Conversion & goals

  • At least one goal configured and recording conversions
  • No configured goal dropped to zero conversions vs its 7d baseline
  • Session conversion rate above floor (>1%)

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Cross-channel

  • Plausible goal conversions reconcile with ecom orders (sibling = bigcommerce.order / shopify.order / adobe_commerce.order)
  • Plausible traffic sources reconcile with ad/email spend siblings (no paid source with zero recorded revenue)

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Severity thresholds

SignalWarnCritical
session_drop_pct2540
bounce_rate_pct6075
session_conversion_rate1-
goal_conversions_zero00
pageviews_per_session1.5-

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Data sources

  • POST https://plausible.io/api/v2/query - Aggregate + breakdown queries: sessions, visitors, bounce, duration, goals - also the auth probe
  • GET https://plausible.io/api/v1/stats/realtime/visitors - Current visitors (Realtime API)
  • GET https://plausible.io/api/v1/stats/aggregate - Top-level aggregate metrics for a window
  • GET https://plausible.io/api/v1/stats/breakdown - Top pages and top traffic sources breakdowns