Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies PostHog project access, event-ingestion health, engagement and retention, funnel conversion, session-replay and feature-flag hygiene, data quality, and cross-channel reconciliation against ecommerce.

​
What this audit checks

​
Authentication & access

  • Personal API Key valid (Bearer auth accepted)
  • Project accessible for the configured project_id
  • Instance URL reachable (Cloud us/eu or self-hosted) and API version supports session_recordings

​
Tracking & instrumentation health

  • $pageview event firing
  • purchase event firing
  • add_to_cart event firing
  • Total event volume stable vs 7d baseline
  • No core event stopped firing in last 24h

​
Engagement & retention

  • D7 retention above baseline
  • Stickiness (DAU/MAU) healthy
  • Engagement rate above floor

​
Conversion & funnels

  • Primary funnel conversion above floor
  • No single funnel step drop-off >40%
  • Cart abandonment rate within band

​
Data quality

  • distinct_id present on tracked events (no anonymous-only ingestion)
  • Event taxonomy drift within tolerance (no flood of unexpected event names)
  • Session-replay coverage tracking observed sessions

​
Cross-channel

  • Funnel conversion vs ecommerce platform conversion divergence
  • purchase-event count vs ecommerce order count divergence

​
Severity thresholds

SignalWarnCritical
conversion_rate2-
engagement_rate40-
event_volume_drop_pct2540
funnel_conversion_drop_pp510
funnel_step_dropoff_pct4060
d7_retention_pct20-
stickiness_pct20-
session_replay_coverage_pct80-
stale_feature_flags_count510
taxonomy_drift_count510

​
Data sources

  • GET https://app.posthog.com/api/projects/{project_id}/ - Project access + auth probe (Bearer Personal API Key)
  • GET https://app.posthog.com/api/projects/{project_id}/events - Event ingestion, core event presence, volume baseline
  • GET https://app.posthog.com/api/projects/{project_id}/insights - Funnel conversion, retention, stickiness, engagement
  • GET https://app.posthog.com/api/projects/{project_id}/persons - Active / new / returning user counts
  • GET https://app.posthog.com/api/projects/{project_id}/session_recordings - Session-replay capture and coverage
  • GET https://app.posthog.com/api/projects/{project_id}/feature_flags - Feature-flag rollout status and stale-flag detection