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Nerve Centre KPIs · Audit Profile · Sentiment Settings The questions every B2B SaaS advertiser asks at 9am on Monday: did question-targeted ads stay on-topic, is the Quora Pixel still firing on the long consideration funnel, and are knowledge-intent audiences converting to MQLs at expected rate. Cross-references hubspot/salesforce for lead-sync findings and website_performance for landing-page quality on the dormant-buyer return path.

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What this audit checks

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Spend efficiency

  • ROAS / cost-per-MQL below B2B target
  • Zero-conversion spend on campaigns older than 7 days
  • CPA spike vs 30-day rolling baseline
  • Budget utilisation pacing mid-month

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Targeting & creative

  • Question-topic audiences expanded to broader categories (algo drift)
  • High CTR but low MQL conversion - clickbait / low-intent traffic
  • Disapproved or rejected creatives in active campaigns
  • Promoted-answer / lead-gen formats with broken review status

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Tracking & attribution

  • Quora Pixel conversion events decaying vs prior period
  • Clicks > 0 but conversions = 0 (tracking broken)
  • Lead Gen Form submissions not syncing to CRM
  • Missing UTM parameters on destination URLs

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Cross-channel leak

  • Active campaigns on out-of-stock SKUs (B2B-commerce hybrid)
  • Branded-topic campaigns cannibalising organic search (GSC sibling)
  • Landing pages with poor Web Vitals on long-cycle return visits
  • Spend on campaigns with active Feedonomics feed rejections

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Severity thresholds

SignalWarnCritical
roas2-
cpa150300
zero_conversion_spend_pct512
ctr_mql_mismatch_score13
pixel_event_decay_pct2040
topic_expansion_reach_pct2030

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Data sources

  • GET https://api.quora.com/ads/v0/me - Auth + account sanity
  • GET https://api.quora.com/ads/v0/accounts/{account_id} - Account metadata + currency
  • GET https://api.quora.com/ads/v0/campaigns - Campaign inventory + budgets
  • GET https://api.quora.com/ads/v0/ads - Creative review status
  • GET https://api.quora.com/ads/v0/accounts/{account_id}/reports/performance - Spend / clicks / conversions / revenue aggregates