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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits whether SendGrid mail actually reaches the inbox and whether the email programme earns its keep. Four questions: (1) Is sender reputation safe - bounce / spam / unsubscribe within ISP ceilings? (2) Is the sending domain authenticated (SPF/DKIM/DMARC)? (3) Are the welcome / abandoned-cart automations live or silently drafted? (4) Is email-attributed revenue a healthy share of the store - joinable to a commerce sibling for the recoverable-revenue kill-shot.

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What this audit checks

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Authentication & access

  • API key valid and not expired
  • Key carries Stats (Read) + Marketing (Read) scopes - 20+ cards no-op without them
  • Suppression (Read) scope present for list-health counts

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Deliverability

  • Bounce rate within ISP ceiling (warn >2%, high >5%, critical >10%)
  • Spam complaint rate below 0.1%
  • Unsubscribe rate within range (warn >2%)
  • Delivery rate at or above 95%

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Sender authentication

  • SPF record published for the sending domain
  • DKIM signing enabled and verified
  • DMARC policy present (p=quarantine or p=reject)
  • Authenticated-domain count > 0 on the account profile

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Automations & engagement

  • Welcome automation activated (not draft / deactivated)
  • Abandoned-cart automation activated
  • No stale draft automations accumulating (> 3)
  • Engagement funnel not collapsing (open / click trend stable WoW)

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Lists & segmentation

  • At least 3 contact lists configured
  • At least 3 saved segments configured
  • Suppressed-contact share within range

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Cross-channel: Revenue at Risk

  • Email-attributed revenue share vs commerce sibling within 15-40% band (sibling = shopify / bigcommerce / adobe_commerce total_revenue)
  • Abandoned-cart recovery value > 0 when an abandoned-cart automation is live (sibling = commerce AOV × attributed orders)
  • GA4-confirmed sessions per send vs SendGrid opens - flag Apple Mail Privacy open-rate inflation (sibling = google_analytics)

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Data sources

  • GET https://api.sendgrid.com/v3/stats - Daily-aggregated deliverability + engagement metrics
  • GET https://api.sendgrid.com/v3/user/profile - Account profile incl. authenticated-domain status
  • GET https://api.sendgrid.com/v3/marketing/automations - Automation inventory + status
  • GET https://api.sendgrid.com/v3/marketing/lists - Contact lists + counts
  • GET https://api.sendgrid.com/v3/marketing/segments - Segment definitions + counts
  • GET https://api.sendgrid.com/v3/suppression/spam_reports - Spam-complaint suppression list
  • GET https://api.sendgrid.com/v3/suppression/bounces - Bounce suppression list