Snapchat Ads KPIs, Vortex IQ Nerve Centre

Vortex IQ Nerve Centre tracks 65 KPI pulses for Snapchat Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Snapchat Ads connector brings the Vortex IQ AI OS to merchants running Snap paid - popular with Gen Z and younger millennial DTC categories (beauty, fashion, snacks, gaming). The Nerve Centre tracks 65 KPI pulses including the standard ad hero cards (ROAS, Wasted Spend, Zero-Conversion Spend, Spend vs Budget) plus campaign / device / geography / dayparting cuts. Vortex Mind investigates when ROAS drops or creative fatigues; Ask Viq™ lets you ask in plain English with citations back to the source card.

Card	Class	Tier	Category	Chart
ROAS	🦸 Hero	hero	Executive Overview	gauge
Spend vs Budget	🦸 Hero	hero	Budget Monitoring	progress
Total Revenue	🦸 Hero	hero	Executive Overview	kpi
Total Spend	🦸 Hero	hero	Executive Overview	kpi
Wasted Spend	🦸 Hero	hero	Keyword Intelligence	kpi
Zero-Conversion Spend	🦸 Hero	hero	Alerts & Anomalies	kpi
All Conversions	Non-Hero	standard	Funnel & Conversion	kpi
Budget Utilisation	Non-Hero	standard	Budget Monitoring	gauge
Campaign Comparison	Non-Hero	standard	Campaign Performance	table
Clicks vs Conversions	Non-Hero	standard	Executive Overview	dual_axis
Conversion Actions Breakdown	Non-Hero	standard	Funnel & Conversion	donut
Conversion Drop Alert	Non-Hero	standard	Alerts & Anomalies	kpi
Conversion Funnel	Non-Hero	standard	Funnel & Conversion	funnel
Conversion Lag	Non-Hero	standard	Funnel & Conversion	bar
Conversion Rate by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
Conversion Rate by Device	Non-Hero	standard	Device Performance	bar
Conversion Rate Trend	Non-Hero	standard	Funnel & Conversion	sparkline
Conversions by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
Conversions by Country	Non-Hero	standard	Geography Performance	geo_map
Conversions by Day of Week	Non-Hero	standard	Day & Time Performance	bar
Conversions by Device	Non-Hero	standard	Device Performance	donut
Conversions by Hour	Non-Hero	standard	Day & Time Performance	heatmap
Conversions Trend	Non-Hero	standard	Executive Overview	sparkline
CPA by Keyword	Non-Hero	standard	Keyword Intelligence	table
CPA by Region	Non-Hero	standard	Geography Performance	bar_horizontal
CPA Trend	Non-Hero	standard	Executive Overview	sparkline
CPC Anomaly	Non-Hero	standard	Alerts & Anomalies	kpi
CPC by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
CPC by Device	Non-Hero	standard	Device Performance	bar
CPC by Hour	Non-Hero	standard	Day & Time Performance	line
CPC Spike Detection	Non-Hero	standard	Budget Monitoring	kpi
CPC Trend	Non-Hero	standard	Executive Overview	sparkline
CTR by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
CTR by Device	Non-Hero	standard	Device Performance	bar
CTR by Keyword	Non-Hero	standard	Keyword Intelligence	table
CTR by Region	Non-Hero	standard	Geography Performance	bar_horizontal
CTR Decline Alert	Non-Hero	standard	Alerts & Anomalies	kpi
CTR Trend	Non-Hero	standard	Executive Overview	sparkline
Impression Share	Non-Hero	standard	Alerts & Anomalies	gauge
Impressions Trend	Non-Hero	standard	Executive Overview	sparkline
Landing Page Conv. Rate	Non-Hero	standard	Landing Page Performance	table
Landing Page CPC	Non-Hero	standard	Landing Page Performance	table
Landing Page Performance	Non-Hero	standard	Landing Page Performance	table
Landing Page Revenue	Non-Hero	standard	Landing Page Performance	table
Overspending Campaigns	Non-Hero	standard	Budget Monitoring	table
Quality Score Distribution	Non-Hero	standard	Keyword Intelligence	bar
Revenue by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
ROAS by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
ROAS by Day of Week	Non-Hero	standard	Day & Time Performance	bar
ROAS by Device	Non-Hero	standard	Device Performance	bar
ROAS by Region	Non-Hero	standard	Geography Performance	bar_horizontal
ROAS Trend	Non-Hero	standard	Executive Overview	sparkline
Search Terms Report	Non-Hero	standard	Keyword Intelligence	table
Spend Anomaly	Non-Hero	standard	Alerts & Anomalies	kpi
Spend by Campaign	Non-Hero	standard	Budget Monitoring	bar_horizontal
Spend by Country	Non-Hero	standard	Geography Performance	geo_map
Spend by Device	Non-Hero	standard	Device Performance	donut
Spend by Hour	Non-Hero	standard	Day & Time Performance	bar
Spend Over Time	Non-Hero	standard	Budget Monitoring	area
Top Cities by Conversions	Non-Hero	standard	Geography Performance	table
Top Keywords by Conversions	Non-Hero	standard	Keyword Intelligence	table
Top Keywords by Spend	Non-Hero	standard	Keyword Intelligence	table
Top Performing Campaigns	Non-Hero	standard	Campaign Performance	table
Underspending Campaigns	Non-Hero	standard	Budget Monitoring	table
Worst Performing Campaigns	Non-Hero	standard	Campaign Performance	table

Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.