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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits StackAdapt programmatic spend, native + display + CTV campaign performance, conversion attribution via the Universal Pixel, audience and creative health, and cross-channel revenue at risk.

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What this audit checks

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Authentication & access

  • OAuth2 refresh token at /v2/oauth/token still exchanges for a valid access token
  • account_id and advertiser_id resolve against /v2/accounts (no 401/403)
  • read scope present and reporting endpoint /v2/reports/performance returns data, not 429

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Spend & budget pacing

  • Campaign total_budget vs actual spend pace within band (no under/over delivery)
  • pacing_strategy=accelerated campaigns burning budget faster than even-pace target
  • Zero-conversion wasted spend per campaign over trailing window
  • Daily spend variance vs 7-day same-DOW baseline

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Campaign performance (ROAS / CTR / CPC)

  • ROAS per campaign from /v2/reports/performance below threshold
  • Native-format CTR (highest-CTR format) holding vs prior 7D same-DOW window
  • CPC drift per campaign_type (display vs native vs video vs ctv)
  • active campaigns (state=active) delivering impressions, not stalled

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Conversion & attribution

  • Universal Pixel firing rate vs baseline (drop signals tracking breakage)
  • Conversion rate per campaign from /v2/reports/performance below threshold
  • Attribution gap: spend recorded with no matched conversions over 72h

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Creative & audience health

  • AdCreative review_status not rejected/pending on active campaigns (/v2/creatives)
  • Custom audiences below the 250-member algorithmic delivery floor
  • Cross-device frequency cap breached (same user served >5x in window)
  • Creative fatigue: CTR decay on long-running creatives

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Cross-channel revenue at risk

  • PMP catalog campaigns driving spend on commerce-sibling SKUs with qty=0
  • Catalog campaign spend while Feedonomics feed has live rejections
  • Landing pages with LCP >4s and conversion rate below half of account average

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Severity thresholds

SignalWarnCritical
roas-< 1.0
ctr-< 0.10%
conversion_rate-< 0.5%
cpc-> 2.5x account median
wasted_spend_pct-> 30%
budget_pacing-< 70% or > 130% of even-pace target

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Data sources

  • GET https://api.stackadapt.com/v2/accounts - Resolve account/advertiser identity and currency
  • GET https://api.stackadapt.com/v2/campaigns - Campaign state, budget, pacing_strategy, campaign_type
  • GET https://api.stackadapt.com/v2/creatives - Creative format, state, and review_status
  • GET https://api.stackadapt.com/v2/reports/performance - ROAS, CTR, CPC, conversions, spend by campaign
  • POST https://api.stackadapt.com/v2/oauth/token - Refresh OAuth access token