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Nerve Centre KPIs · Audit Profile · Sentiment Settings A Strapi-rendered site’s content state matters to a merchant only when it’s tied to how fast and crawlable the public surface is, and to whether that performance is costing engagement. This audit answers: (1) is the Strapi API token + public URL healthy and the PageSpeed probe reachable, (2) are the Core Web Vitals passing for real users (mobile field data), (3) are the Lighthouse lab scores and page-weight budgets in hygiene, and (4) is poor performance on high-traffic pages eroding sessions/revenue via the analytics and search-console siblings.

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What this audit checks

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Authentication & access

  • Strapi API token valid (auth on /api/users/me)
  • Public site URL reachable and returns 2xx (PageSpeed can fetch it)
  • PageSpeed Insights runPagespeed returns a CrUX field record for the origin (else field cards degrade to lab-only)
  • API token has read scope on at least one content-type (content dimension available)

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Core Web Vitals (field, mobile)

  • CWV pass rate below 50% (most real users having a poor experience)
  • LCP p75 above 4000ms (poor) on mobile
  • INP p75 above 500ms (poor) on mobile
  • CLS p75 above 0.25 (poor) on mobile
  • TTFB p75 above 1800ms - headless API-call cascade slowing first byte

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Lighthouse & page-weight hygiene (lab)

  • Lighthouse performance score below 50 (mobile)
  • SEO score below 70 (crawlability / markup regression on rendered pages)
  • Accessibility score below 70
  • Total page weight above 3MB (over budget)
  • Render-blocking resources wasting more than 500ms
  • Total Blocking Time above 600ms (heavy main-thread JS from the theme/bundle)

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Content delivery & freshness

  • Published entries with no updatedAt change in 12 months on high-traffic pages (stale rendered content)
  • Single-type entry missing required SEO/meta component (thin rendered head)
  • Draft entries published count vs prior period (publishing cadence)

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Cross-channel: performance-to-engagement (the killer area)

  • Origin CWV pass rate < 50% AND analytics sibling bounce rate trending up - performance eroding engagement
  • High-traffic pages (GSC / analytics sibling) failing CWV - perf regression on pages that matter
  • Render-blocking / TTFB regression coincides with a conversion drop on the commerce sibling
  • Slow Strapi-rendered product/landing pages advertised by an ads sibling - paying for traffic landing on a slow page

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Severity thresholds

SignalWarnCritical
cwv_pass_rate_pct7550
lcp_p75_ms25004000
inp_p75_ms200500
cls_p750.10.25
ttfb_p75_ms8001800
lighthouse_performance9050
lighthouse_seo9070
lighthouse_accessibility9070
total_byte_weight15728643145728
render_blocking_ms200500
total_blocking_time_ms200600

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Data sources

  • GET {base_url}/api/users/me - Auth + token scope sanity
  • GET {base_url}/api/content-type-builder/content-types - Content-type inventory (kind, displayName, counts)
  • GET {base_url}/api/{content_type} - Entry inventory: publishedAt / updatedAt for freshness + cadence
  • GET https://pagespeedonline.googleapis.com/pagespeedonline/v5/runPagespeed - CrUX field record + Lighthouse lab result + category scores for the public site URL