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Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 65 KPI pulses for The Trade Desk stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Trade Desk connector covers TTD’s enterprise demand-side platform - programmatic display, video, audio, and CTV across the open internet. The Nerve Centre tracks 65 KPI pulses for TTD accounts in the Vortex IQ AI OS catalogue including the standard ad hero cards (ROAS, Wasted Spend, Zero-Conversion Spend, Spend vs Budget) plus campaign / device / geography / dayparting cuts. Vortex Mind investigates when ROAS drops across channels; Ask Viq™ lets you ask in plain English with citations back to the source card. Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.