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Nerve Centre KPIs · Audit Profile · Sentiment Settings Organic TikTok matters to a merchant when the bio-link / TikTok Shop storefront traffic it sends actually sticks and converts. This audit answers: (1) is the token/account healthy, (2) is TikTok-attributed traffic engaging (bounce / pageviews / dwell) rather than bouncing, (3) is the audience growing and converting (sessions, new vs returning, goals), and (4) is the channel actually driving storefront revenue via the analytics/commerce sibling.

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What this audit checks

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Authentication & access

  • Access token valid (auth on /v2/user/info) and not expired
  • Account is Business/Creator with the required user.info scopes granted
  • user.info.stats scope granted (else audience/stat cards degrade)

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Traffic & engagement

  • Bounce rate above 60% on TikTok sessions (landing page / offer mismatch)
  • Pageviews per session below 1.5 (visitors not exploring)
  • Avg session duration collapsed vs prior period (low-quality traffic spike)
  • TikTok sessions trending down > 20% vs prior period

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Audience & conversion

  • Session conversion rate below 1% (traffic not converting)
  • Cart abandonment rate above 75% on TikTok-sourced carts
  • New vs returning skew - no returning users (no audience retention)
  • Goal completions flat or declining over 30 days

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Cross-channel: TikTok-to-commerce (the killer area)

  • TikTok-attributed revenue down vs prior period (analytics/commerce sibling)
  • High-traffic TikTok pages not converting (landing/CTA gap)
  • Top traffic-driving sources/pages identified - amplify candidates
  • Viral session spike not translating into goal completions / revenue

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Severity thresholds

SignalWarnCritical
bounce_rate6075
session_conversion_rate10.5
cart_abandonment_rate7585

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Data sources

  • POST https://open.tiktokapis.com/v2/user/info/ - Auth + account identity + follower/following counts
  • POST https://open.tiktokapis.com/v2/research/user/info/ - Account stats (only with user.info.stats scope)
  • GET https://open.tiktokapis.com/analytics/sessions - TikTok-attributed storefront sessions / users / bounce / duration
  • GET https://open.tiktokapis.com/analytics/pages - Top landing pages for TikTok traffic
  • GET https://open.tiktokapis.com/analytics/sources - Source/medium breakdown of inbound TikTok traffic