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Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ AI OS ships industry-standard benchmark bands for each WooCommerce KPI, so your dashboard flags Performing Well or Needs Attention the moment you connect. 9 of the 63 WooCommerce cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any Good or Bad threshold to match your business and save it for your company in Settings → Dashboard Settings → Sensitivity.

How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:
  • Performing - comfortably inside the good band.
  • Needs Attention - has breached the band you set. This is where to act.
  • Stable - within range, or an informational card with no good/bad direction.
Any KPI that has not met its sentiment band is flagged Needs Attention, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.
CardDirectionGoodBadUnit
Ad Spend on OOS ProductsLower is better05Currency
Average Order ValueWatch for drops0-5Currency
Conversion RateHigher is better31%
Customer Churn (No Purchase 90D)Lower is better2050Count
Order Processing BacklogLower is better1050Count
Pending / On-Hold OrdersLower is better1050Count
Refund Rate Spike AlertLower is better25%
Refund-Driven Customer ChurnLower is better2050Count
Total Revenue (30d)Watch for drops0-5Currency