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Nerve Centre KPIs · Audit Profile · Sentiment Settings WordPress content state matters to a merchant only when it’s tied to traffic and revenue. This audit answers: (1) is auth/site healthy, (2) is the publishing pipeline moving and the moderation queue clear, (3) is high-value content decaying (stale + still ranking), and (4) is the blog actually earning - sessions and revenue attributable to content via the analytics sibling.

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What this audit checks

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Authentication & access

  • Application password valid (auth on /wp-json/wp/v2/users/me)
  • REST API reachable and not blocked by a security plugin / firewall
  • User role can read drafts + moderate comments (else those cards degrade)

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Publishing & content health

  • No post published in 30 days (pipeline stalled)
  • Publishing cadence dropped vs prior period
  • Over 40% of posts not updated in 12 months (stale library)
  • Drafts pending review piling up (>10)
  • Posts missing featured image or excerpt (social / listing quality)
  • Uncategorised posts > 0 (taxonomy hygiene)

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Engagement & moderation

  • Comment moderation backlog > 20 (held comments unanswered)
  • Comment approval rate < 40% (spam flood or over-aggressive filter)
  • Spam spike vs baseline (Akismet)
  • High-traffic post with comments disabled (lost engagement)

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Audience & traffic (Jetpack Stats)

  • Site views dropped > 20% vs prior period
  • Top-referrer source lost (lost backlink / partner)
  • Zero-traffic published posts > 30% (dead weight / indexation issue)

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Cross-channel: content-to-commerce (the killer area)

  • High-traffic posts (analytics sibling) not updated in 12 months - SEO-decay risk on revenue pages
  • Blog landing pages driving sessions but zero commerce conversions (CTA / merchandising gap)
  • Top-converting content identified - double-down candidates (sibling analytics/commerce)
  • Blog-attributed revenue trend down vs prior period

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Data sources

  • GET {site_url}/wp-json/wp/v2/users/me - Auth + role/capability sanity
  • GET {site_url}/wp-json/wp/v2/posts - Post inventory, status, dates, cadence, freshness, hygiene
  • GET {site_url}/wp-json/wp/v2/comments - Comment counts + moderation/spam status
  • GET {site_url}/wp-json/wp/v2/categories - Taxonomy distribution + uncategorised detection
  • GET {site_url}/wp-json/jetpack/v4/stats-app - Views / visitors / top content (only when Jetpack Stats active)