Select your commerce-sources Profile before asking these questions. A commerce-sources Profile typically contains your commerce platform connector (Shopify, BigCommerce, or Adobe Commerce), Stripe, GA4, and Klaviyo — the four sources that together explain most revenue and product questions.
Which SKUs drove the most refunds last week?Ask Viq reads the refund rate card on your commerce connector, breaks it down by SKU for the last 7 days, and ranks the results by refund volume and refund revenue. The answer surfaces a table showing each SKU, its refund count, its refund value, and its refund rate as a percentage of orders — all cited to the refund_rate card on the active connector.If a Vortex Mind report has run during the period that flagged a quality-control or fulfilment issue behind the spike, Ask Viq cites that finding in the narrative and links through to the full report so you can see the evidence. A SKU-level refund spike almost always has one of three causes — a quality issue on a specific batch, a courier failure on a specific route, or a product description that does not match what arrived — and Ask Viq names which pattern fits the data.
What is my margin by product after landed costs?Ask Viq reads the SKU-level margin card from your commerce connector, layers in the landed-cost trace (wholesale cost, freight, duty, inbound handling), and computes realised margin per product for the period you specify. The answer opens with a headline gross margin figure, then ranks the top contributors to any compression quarter over quarter.For each SKU where margin has moved more than your configured threshold, Ask Viq surfaces the specific cause: a freight surcharge that started on a particular date, a supplier wholesale increase, or a discount-promotion calendar that continued to run on a SKU whose cost had already risen. The landed-cost trace is cited to the cost fields in your commerce platform or ERP connector, so you can verify the breakpoint date and the size of the move.Set cost-of-goods on every SKU in your commerce platform. If cost is not set, Ask Viq falls back to retail price and flags the missing-cost SKUs in a data-quality footnote. Accurate landed cost data is what makes the margin answer actionable rather than directional.
Select your payment-sources Profile before asking these questions. A payment-sources Profile typically contains your payment gateway connector (Stripe, PayPal, Adyen, or equivalent) plus your commerce platform connector — the order context from the commerce connector is what allows Ask Viq to break down decline rates by currency, customer country, basket value, and card type.
Why did checkout conversion drop on Tuesday?Ask Viq reads the checkout conversion rate card, the auth rate card, and the 3DS abandon rate card across a comparison window centered on Tuesday. It then looks for a Vortex Mind finding — from the Checkout Conversion Failure or Payment Performance Intelligence report — that diagnosed a causal pattern during that period.The answer distinguishes between three different failure surfaces: pre-payment abandonment (the customer left before entering card details, visible in the checkout conversion card), issuer decline (the customer submitted payment but the bank declined, visible in the auth rate and decline reason cards), and 3DS abandonment (the customer was challenged and did not complete, visible in the 3DS abandon rate card). Each surface has a different fix. Ask Viq sizes each one and names which was responsible for Tuesday’s drop, with BIN-level or device-level detail when that granularity is in the connected data.
Which payment methods have the highest decline rate?Ask Viq reads the decline rate card segmented by payment method — credit card, debit card, PayPal, BNPL, digital wallet — and ranks them for the period you specify. The answer shows each method’s decline rate, the primary decline reason codes driving it, and the change versus the prior period.For gateway connectors that expose issuer-country breakdowns, Ask Viq also surfaces which card-issuing countries are dragging any particular method’s rate. A UK-issued debit card may decline at twice the rate of a US-issued credit card if a UK challenger bank recently tightened its fraud rules. Ask Viq cites the specific decline reason code distribution — “do not honor”, “insufficient funds”, “fraudulent”, “card declined” — so you can distinguish customer-error declines (which your team cannot fix) from issuer-side fraud-rule declines (which you can often recover through Stripe Adaptive Acceptance, retry routing, or a case with the issuer).The Decline Recovery Intelligence report run, if recent, is cited inline and contains the sized recoverable pool for each method — the amount of declined revenue that would have approved through a different routing or retry path.Select your marketing-sources Profile before asking these questions. A marketing-sources Profile typically contains Google Ads, Meta Ads, Amazon Ads, TikTok, GA4, and your commerce platform — the combination that allows Ask Viq to compare ROAS across channels using cross-channel attribution rather than each platform’s own pixel.
Which campaigns are losing money this week?Ask Viq reads campaign-level ROAS from every ad platform in the active Profile, applies the GA4 cross-channel attribution adjustment to de-duplicate conversions claimed by multiple platforms, and ranks campaigns by net loss against your configured break-even ROAS threshold.The answer is a ranked pause-list: campaign name, platform, spend in the period, attributed revenue, reported ROAS, cross-channel ROAS, duration below break-even, and the modelled weekly saving from pausing. Ask Viq also surfaces two kill-shot patterns at the top of the list — campaigns sending paid traffic to out-of-stock SKUs (zero revenue, not a low ratio) and campaigns with disapproved ad copy that has been running for more than 24 hours. Both produce zero or near-zero revenue while spend continues.The Paid Traffic Waste report, if run for the period, is cited and contains a per-campaign pause recommendation with the sized impact of each.
What is wasted spend across all ad platforms?Ask Viq reads the wasted-spend alert cards from each connected ad platform — overspending cards, disapproved-burst cards, and the cross-channel ads-on-out-of-stock card that joins ad spend to inventory state by SKU — and produces a consolidated wasted-spend figure across all platforms in the Profile.The answer breaks wasted spend into categories: spend on out-of-stock or slow-moving SKUs (the cross-channel kill-shot), spend on campaigns below break-even ROAS for more than your configured threshold, spend on disapproved ads, and spend on seasonal SKUs promoted out of season. Each category is sized in the period’s currency and cited to the specific card or Vortex Mind finding that identified it.For each wasted-spend category, Ask Viq surfaces the modelled saving from addressing it and the modelled lost revenue from doing so — the net weekly improvement number. Ask Viq does not pause campaigns automatically; it surfaces the recommendation and the sized impact so you or your team can act on it.Select your operations-sources Profile before asking these questions. An operations Profile typically contains your fulfilment connector (ShipBob, ShipStation, ShipMonk, or equivalent), your courier connectors (Royal Mail, FedEx, DPD, UPS), and your commerce platform for order context.
Which carrier has the worst on-time delivery rate?Ask Viq reads the carrier performance card from your fulfilment connector, which tracks on-time delivery rate per carrier for the active period, and ranks carriers from worst to best. The answer shows each carrier’s on-time rate for the last 14 days versus the trailing 30-day baseline, the change in percentage points, and the number of late shipments attributed to each.Where the carrier performance drop is concentrated in a specific region, a specific service tier (next-day versus tracked-48), or a specific warehouse origin, Ask Viq surfaces that breakdown using the per-warehouse fulfilment time card and the delayed orders card. The narrative distinguishes between carrier-side delays (the warehouse picked on time but the courier was slow) and warehouse-side delays (the pick time itself has extended, independent of courier performance) — because the fix for each is different.If a Vortex Mind Customer Recovery Opportunity report has run recently, Ask Viq cites it and surfaces the count of customers who received a late delivery and are at risk of not returning — giving you both the operational picture and the customer impact in the same answer.Select your customer-sources Profile before asking these questions. A customer-sources Profile produces the richest churn and retention answers when it contains your commerce platform, your email connector (Klaviyo or Mailchimp), and your payment gateway — each connector contributes different churn signals that combine into a more complete picture.
Which customers are at risk of churning?Ask Viq runs the Customer Recovery Opportunity churn-signal scanner across the customer-sources Profile and returns a ranked, contactable list of at-risk customers. The scanner detects six signal types: a drop in order frequency versus the customer’s historical cadence, an email engagement collapse (open rate falling from a stable baseline to under 10 percent for four consecutive weeks), a subscription pause without restart inside 30 days, a failed payment with no successful retry inside 14 days, a refund or chargeback in the last 30 days, and an unsubscribe from a flow the customer was previously engaged with.Each customer in the at-risk pool receives a priority score — likelihood of churn multiplied by lifetime value — which determines their position in the ranked list. The answer opens with headline counts (total at-risk customers, combined lifetime value at risk, customers in the red zone with three or more signals), then renders the top 5 of the ranked list as a preview with a deep link to the full Customer Recovery Opportunity report run for the complete list.For each customer in the ranked list, Ask Viq surfaces the recommended outreach channel (personal email, Klaviyo recovery flow, SMS, or automated email with a payment-alternatives link) and the template recommended for that channel — ready for your customer success team to use directly.Select your marketing-sources Profile before asking these questions. A marketing-sources Profile for email attribution questions should contain your email connector (Klaviyo or Mailchimp), your commerce platform, and GA4 — the combination that allows Ask Viq to compute email revenue attribution using cross-channel logic rather than the email platform’s own last-click window.
What is my email revenue attribution this month?Ask Viq reads the email revenue per recipient card, the flow revenue card, and the campaign revenue card from your email connector for the current month, then cross-references the GA4 conversion-by-source card to apply a cross-channel attribution adjustment that de-duplicates revenue claimed by both email and paid channels.The answer breaks email revenue attribution into two streams: campaign revenue (manually triggered broadcasts) and flow revenue (automated lifecycle messages). Within flows, Ask Viq ranks the top revenue-producing flows — welcome series, abandoned cart, post-purchase, win-back — and surfaces any flow where revenue per recipient has dropped materially from its trailing baseline, with the likely cause named (a subject-line change, a step deleted from the flow, a commerce platform regression that reduced the clickable cart pool).If a recent Vortex Mind diagnostic flagged a specific flow as underperforming, Ask Viq cites that finding inline and links to the full report for the evidence and recommended fix.Select your finance-sources Profile before asking these questions. A finance-sources Profile typically contains your ERP or accounting connector (NetSuite, Xero, QuickBooks, Sage), your payment gateway, and your commerce platform — the three sources whose revenue numbers must reconcile at month-end.
What is today’s revenue leakage vs the GL booking?Ask Viq reads the commerce revenue card and the finance revenue card for the period you specify, computes the gap between them, and decomposes the gap into its constituent causes using the Daily Revenue Leakage report. The cause taxonomy covers the most common reconciliation gaps: pending invoices (commerce-booked orders not yet posted to the GL), voided orders whose reversal did not flow through, unmapped SKUs that have no GL item code, unreconciled returns, currency mismatches, tax mismatches, and marketplace orders that bypass the commerce connector.Each cause is sized in your workspace base currency and the answer surfaces the top five orders by gap value for each cause, with deep links into the order detail in both your commerce platform and your finance system. For causes that resolve automatically (pending invoices typically close out by the seventh business day of the new month), Ask Viq says so rather than treating them as a problem requiring action. For causes that require intervention — unmapped SKU item codes, voided orders not reversed in commerce reporting — Ask Viq surfaces the recommended action and the team responsible for it.The Daily Revenue Leakage report run is cited at the close of the answer, linking to the full per-order audit list so your finance team has the audit-grade detail alongside the plain-English summary.
