The Nerve Centre is the command dashboard at the heart of Vortex IQ. Every metric your connected data sources produce — from Shopify revenue to Google Ads ROAS to Stripe authorisation rates — appears here as a card: a named KPI with a fixed definition, a live value, a sentiment colour, and an alert trigger. When a number moves the wrong way, the card turns red and routes an event into the Actions Kanban before you have had your first coffee.Documentation Index
Fetch the complete documentation index at: https://docs.vortexiq.ai/llms.txt
Use this file to discover all available pages before exploring further.
What the Nerve Centre tracks
At the time of writing, the catalogue contains 6,034 cards across 195 active connectors (out of 215 registered; 20 are pre-card scaffolds awaiting their first card wave). Cards are grouped under 11 archetypes that reflect the kind of data each connector provides. By card class:| Class | Count | Description |
|---|---|---|
| Hero | 579 | The three-to-five questions you ask of a connector on any given day. Render in a larger tile at the top of each category group. |
| Non-Hero (Standard) | 5,306 | The long-tail breakdowns: by campaign, by device, by region, by hour. |
| Cross-Channel | 149 | Cards that join data from two or more connectors to surface a value no single tool can produce alone. |
The 11 archetypes
Every connector belongs to exactly one archetype. The archetype determines the baseline set of cards the connector inherits and the default categories shown on its dashboard tab.| Archetype | What it covers | Example connectors |
|---|---|---|
ad_platform | Paid advertising spend, ROAS, CPC, CTR, conversion tracking | Google Ads, Meta Ads, Amazon Ads, TikTok Ads, LinkedIn Ads, Microsoft Ads |
analytics | Web traffic, sessions, conversion rates, audience behaviour | Google Analytics 4, Mixpanel, Amplitude, Hotjar, FullStory |
ecommerce_platform | Orders, revenue, AOV, refunds, inventory, fulfilment | Shopify, BigCommerce, Adobe Commerce, WooCommerce, Ecwid |
email_marketing | Deliverability, open rates, click rates, revenue attribution | Klaviyo, Mailchimp, Omnisend, Dotdigital, ActiveCampaign |
payment_gateway | Authorisation rates, decline reasons, dispute rates, payouts | Stripe, PayPal, Adyen, Braintree, Square |
marketplace | GMV, listing health, seller metrics, fulfilment | Amazon, eBay, Etsy, Walmart Marketplace, OnBuy |
shipping_courier | Carrier performance, on-time delivery, RTO rate, SLA compliance | Royal Mail, DHL, FedEx, ShipBob, EasyPost |
monitoring | Infrastructure health, latency, error rates, uptime | Datadog, New Relic, Grafana, Prometheus, Sentry |
website_performance | Core Web Vitals (LCP, INP, CLS), PageSpeed, CrUX field data | Website Performance (PageSpeed + CrUX) |
notification_channel | Alert routing and incident management integrations | PagerDuty, OpsGenie, Statuspage, Uptime Robot |
project_management | Sprint velocity, open issues, task throughput | Jira, Linear, Asana, ClickUp, Notion |
How the dashboard works
When you open the Nerve Centre you see a row of connector tabs along the top — one per connected source, ordered by most recently used on the left. Each tab contains a grid of cards grouped by category. A typical Shopify tab carries categories such as Revenue & Growth, Order Patterns, Customer Mix, and Refund & Recovery. A Google Ads tab carries Executive Overview, Campaign Performance, Budget Monitoring, and Alerts & Anomalies. Within each category, Hero cards render in a larger tile at the top of the group. Standard cards fill the secondary grid below. Cards with active alerts show a coloured border — green, amber, or red — so you can scan the entire dashboard in one pass and immediately spot which connectors need attention. The dashboard offers two focused views:- Hero only filter (top-right of any connector tab): collapses the tab to Hero cards across all categories.
- Executive view (toggle on the dashboard header): shows Hero and Cross-Channel cards across every connected connector in a single scrollable feed — the 60-second morning scan for founders and CFOs.
Each merchant’s workspace renders only the cards for the connectors they have connected. The 6,034 figure is the full catalogue. A typical workspace with eight to fifteen connectors active renders between 200 and 1,500 cards.
Card classes explained
Hero cards — the daily-three
Hero cards — the daily-three
Hero cards answer the questions you ask of a connector every day. They are editorially curated — not floated by traffic — and capped at roughly 15 percent of each connector’s card set to preserve scarcity. Examples: Total Revenue on Shopify, ROAS on Google Ads, Authorisation Rate on Stripe. Hero cards appear in the Executive view and in daily morning briefings. A connector typically carries three to five Hero cards.
Standard (Non-Hero) cards — the long tail
Standard (Non-Hero) cards — the long tail
Standard cards cover the deeper breakdowns: conversions by device, CPC by campaign, spend by region, ROAS by hour. They are not less important — an analyst mid-investigation needs them — but they are less universally relevant. Standard cards render in the secondary grid and are hidden from the Executive view by default. You can pin any standard card to the top of a category using Dashboard Settings.
Cross-Channel cards — the kill-shots
Cross-Channel cards — the kill-shots
Cross-channel cards join data from two or more connectors to compute a value neither connector could produce alone. Examples: Active Ads on Out-of-Stock SKUs (Google Ads + Shopify), Revenue at Risk from active incidents (Stripe + commerce platform), LCP-to-Conversion Correlation (Website Performance + GA4). These are the cards that justify an AI OS over a stack of point tools. When you click a cross-channel card, Vortex Mind opens the corresponding diagnostic report.
How Nerve Centre connects to the rest of Vortex IQ
The card is not just a dashboard tile. The same card metadata powers every other module in Vortex IQ:- Vortex Mind — when a card crosses its alert threshold, Vortex Mind starts a diagnostic run with the card as the trigger anchor and walks the connector graph to gather evidence.
- Ask Viq — natural-language questions resolve to the relevant card. “What was my refund rate last week?” routes to the
refund_ratecard on your active commerce connector and returns the same number the tile shows. - Actions Kanban — promoted alerts arrive as Kanban cards with card metadata, severity, and baseline delta already attached. The owner role derives from the card’s
rolesfield. - Vortex Memory — daily snapshots of Hero and Cross-Channel card values build the longitudinal baseline used in weekly and monthly briefings. Standard cards snapshot weekly.
Explore further
KPI cards
Card classes, categories, chart types, and how to navigate to a specific connector’s cards.
Alerts
How anomaly alerts fire, the five severity tiers, and how to respond when a card turns red.
Connectors
The 215 registered connectors, organised by archetype, and how to connect a new source.