| Concept | What it covers |
|---|---|
| The KPI Model | Every KPI is a card with a fixed metadata shape: id, label, category, format, time window, sentiment, alert, tier. |
| Hero, Cross-Channel & Standard Tiers | Hero cards answer the top-3 daily questions, cross-channel cards are the kill-shots, standard cards fill the long tail. |
| The Sentiment Model | The green/red/amber colour each card carries, decided per metric by sentiment_key, including dual-axis sentiment. |
| Time Windows | The window vocabulary every card runs over: T, 24H, 7D, 30D, 90D, RT, vsP, and when each is used. |
| Data Freshness | Where a card’s data comes from and how fresh it is: Native, API-derived, Derived, Real-time, Backdated, Hist, Cost. |
| The Alert System | How any card fires an alert when its metric crosses a threshold, routing into the Actions Kanban for triage. |
| Cross-Channel Kill-Shots | Cards that join two or more connectors to compute a value neither tool alone can produce. |
| Multi-Currency | Per-currency display, FX translation for cross-currency aggregation, and the avg / total pattern commerce cards use. |
| Multi-Property & Multi-Account | One OAuth token, many properties or campaigns (the parent_integration_id pattern), each rendered as separate cards. |
Nerve Centre Concepts, Vortex IQ Documentation
The concepts behind the Vortex IQ Nerve Centre KPI catalogue: the card model, hero/cross-channel/standard tiers, sentiment, time windows, data freshness, the alert system, cross-channel kill-shots, multi-currency and multi-property handling.
The Vortex IQ Nerve Centre tracks thousands of KPI pulses across 200+ connectors. These concept pages explain the shared model behind every card, how to read them, why they are tiered, and how cross-channel cards fuse data across connectors.