Cross-Platform Kill-Shots, the cards that make Vortex IQ more than analytics

Every Vortex IQ cross-platform card joins data from two or more connectors to compute a value neither tool alone can produce. These are the cards that make the AI OS positioning real, the cards that no single-tool analytics platform can ship because no single-tool sees both sides of the join.

The problem with single-tool analytics

A merchant who runs BigCommerce, Klaviyo, Google Ads, Datadog, and Royal Mail today already has analytics. Each of those platforms ships a dashboard. Each one tells the merchant a true number inside its own boundary. None of them can tell the merchant which Google Ads campaign is currently spending on an out-of-stock BigCommerce SKU, or how many cart-abandons during the last 5xx-incident window cost the brand in lost orders, or how much revenue is at risk right now from an open New Relic incident. Those questions live in the joins between connectors. The joins are where the catalogue’s decision-grade value lives, and the joins are what Vortex IQ ships. A cross-platform card has three properties that a single-tool analytics card cannot reproduce:

Two or more source connectors. The card’s derive_from: clause names the connectors and the join keys. Vortex IQ owns the canonical join (SKU, email_hash, utm_source, order_id) between every pair of connected platforms.
Conditional render. The card’s only_when: clause hides the card if a required sibling is not connected. A Stripe-only merchant does not see the Stripe-to-Shopify decline-versus-funnel card; the moment they connect Shopify, the card appears with no further configuration.
Decision-grade outcome. Each card answers a question the merchant otherwise has to assemble manually from two browser tabs and a spreadsheet. The card carries the alert threshold, the sentiment band, and the recommended action.

Detail on the tier system, including how cross-platform cards rank against Key Metrics and standard cards in the Nerve Centre dashboard and Vortex Mind reports, lives in Key Metrics, cross-platform and standard tiers.

The portfolio today

148 cross-platform kill-shot cards across 41 connectors, indexed below. Each row in each table is a single card. The Joins column names the connectors the card crosses; the Why it’s XC column is the one-line answer to “why does this need two connectors to compute”.

Per-connector index

AbeBooks - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	ISBN Drift vs Alibris + Amazon `ab_xc_isbn_drift`	Key Metrics	AbeBooks x sibling book marketplace ISBN listings	ISBNs listed on a sibling book marketplace at a different price / availability. Buyers will arbitrage.
2	Rare-Book Price Floor Watch `ab_xc_rare_book_floor`	standard	AbeBooks x sibling book marketplace listings	High-value ISBNs priced below the floor relative to comparable sibling marketplace listings.
3	AbeBooks Share of Book-Trade Revenue `ab_xc_share_of_book_revenue`	standard	AbeBooks x commerce total book revenue	Share of total book-category revenue arriving via this book marketplace vs siblings.
4	Top-Velocity ISBNs Missing on AbeBooks `ab_xc_top_isbn_missing`	Key Metrics	AbeBooks x sibling book marketplace inventory	High-velocity ISBNs sold on the sibling marketplace but not currently listed here. The “we are leaving money on the table” view.

Adobe Commerce - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Active Ads on Out-of-Stock SKUs `adobe_xc_ads_on_oos`	Key Metrics	Adobe Commerce x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Amazon Revenue Share vs Adobe DTC `adobe_xc_amazon_revenue_share`	Key Metrics	Adobe Commerce x Amazon Seller revenue	Share of the brand’s commerce revenue arriving via Amazon vs the DTC storefront, in one share gauge.
3	Catalogue Drift (Adobe ↔ Amazon) `adobe_xc_catalogue_drift`	Key Metrics	Adobe Commerce x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
4	Email-Attributed Revenue Share `adobe_xc_email_revenue_share`	Key Metrics	Adobe Commerce x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
5	Revenue at Risk (active incidents) `adobe_xc_revenue_at_risk_from_incident`	Key Metrics	Adobe Commerce x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.

Alibris - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	ISBN Drift vs AbeBooks + Amazon `al_xc_isbn_drift`	Key Metrics	Alibris x sibling book marketplace ISBN listings	ISBNs listed on a sibling book marketplace at a different price / availability. Buyers will arbitrage.
2	Rare-Book Price Floor Watch `al_xc_rare_book_floor`	standard	Alibris x sibling book marketplace listings	High-value ISBNs priced below the floor relative to comparable sibling marketplace listings.
3	Alibris Share of Book-Trade Revenue `al_xc_share_of_book_revenue`	standard	Alibris x commerce total book revenue	Share of total book-category revenue arriving via this book marketplace vs siblings.
4	Top-Velocity ISBNs Missing on Alibris `al_xc_top_isbn_missing`	Key Metrics	Alibris x sibling book marketplace inventory	High-velocity ISBNs sold on the sibling marketplace but not currently listed here. The “we are leaving money on the table” view.

Amazon - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Ad Spend on Out-of-Stock ASINs `amzn_xc_ad_spend_on_oos`	Key Metrics	Amazon x Amazon Ads / Google Ads campaigns	Marketplace listings drawing active ad spend on items that are out of stock at the warehouse.
2	Catalogue Drift Revenue at Risk `amzn_xc_catalogue_drift_value`	standard	Amazon x BigCommerce / Shopify catalogue	Revenue at risk from marketplace listings that drifted from the DTC catalogue.
3	MAP Violation Risk (vs DTC) `amzn_xc_map_violation_risk`	standard	Amazon listing prices x MAP policy	Listings under Minimum Advertised Price risk. Avoids brand penalty before it lands.
4	Channel Mix (Amazon vs DTC) `amzn_xc_share_of_channel_revenue`	standard	Amazon x commerce channel revenue	Marketplace contribution as a share of all multi-channel revenue.

Amazon Prime Shipping - 2 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Late-Shipment Buy Box Loss `amazon_prime_xc_buy_box_correlation`	Key Metrics	Amazon Prime Shipping (Amazon Prime fulfilment) x Amazon buy-box win-rate	Prime fulfilment status correlated with buy-box win-rate per SKU.
2	SFP Eligibility Risk by ASIN `amazon_prime_xc_sfp_eligibility`	Key Metrics	Amazon Prime Shipping x Amazon Seller-Fulfilled Prime eligibility rules	SKU-level Seller-Fulfilled Prime eligibility derived from shipping performance.

APC - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	APC OTD by Sales Channel `apc_xc_otd_by_channel`	Key Metrics	APC x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

BigCommerce - 8 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Active Ads on Out-of-Stock SKUs `bc_xc_ads_on_oos`	Key Metrics	BigCommerce x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Amazon Revenue Share vs DTC `bc_xc_amazon_revenue_share`	Key Metrics	BigCommerce x Amazon Seller revenue	Share of the brand’s commerce revenue arriving via Amazon vs the DTC storefront, in one share gauge.
3	Catalogue Drift (BC ↔ Amazon) `bc_xc_catalogue_drift`	Key Metrics	BigCommerce x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
5	Email-Attributed Revenue Share `bc_xc_klaviyo_email_revenue_share`	Key Metrics	BigCommerce x Klaviyo email-attributed revenue	Klaviyo’s share of this commerce platform’s revenue, side-by-side.
7	Revenue at Risk (live decline spike) `bc_xc_revenue_at_risk_decline_live`	Key Metrics	BigCommerce x Stripe / PayPal decline-rate spikes	Live revenue at risk inside the current decline burst, summed across paid orders the merchant would normally convert.
8	Revenue at Risk (active incidents) `bc_xc_revenue_at_risk_from_incident`	Key Metrics	BigCommerce x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.

Costco SIP - 3 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Costco Issues in Jira `costco_xc_cs_escalation_queue`	standard	Costco SIP x support ticket connector	Marketplace-specific customer-service escalations queued for action.
2	Costco POs via ShipBob (SLA) `costco_xc_fulfilment_via_shipbob`	standard	Costco SIP marketplace orders x ShipBob fulfilment events	Marketplace orders fulfilled via 3PL with carrier and SLA visibility.
3	Costco vs DTC Pricing Parity `costco_xc_pricing_parity`	Key Metrics	Costco SIP x sibling marketplace listings	Price parity across marketplaces, anchored on the commerce platform as the canonical price.

Cybersource - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	3DS Friction Revenue Loss `cs_xc_3ds_friction_loss`	standard	Cybersource 3DS challenges x commerce checkout completion	Revenue lost to 3DS step-up friction, separated from real fraud declines.
2	Decline Spike vs Checkout Funnel Drop `cs_xc_decline_vs_funnel`	Key Metrics	Cybersource decline-rate x commerce checkout funnel	Decline burst correlated with checkout funnel dropout. Distinguishes payment-vendor incident from on-site issue.
3	Disputes vs Returns Correlation `cs_xc_disputes_to_returns`	standard	Cybersource disputes x commerce returns	Disputes opened that match a commerce return. Separates returnable-good complaints from payment fraud.
4	Recoverable Revenue (decline-driven) `cs_xc_recoverable_revenue`	Key Metrics	Cybersource declined-charge value x commerce checkout	Declined-charge value that was recovered or recoverable inside the same session.

Datadog - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Cart Abandonment During 5xx Spikes `dd_xc_abandonment_on_5xx`	standard	Datadog 5xx error spikes x commerce cart-abandon rate	Cart-abandonment rate measured inside 5xx-spike windows vs baseline. The “did the incident cost us sales?” answer.
2	Checkout Service Health × Sales `dd_xc_checkout_svc_health`	Key Metrics	Datadog checkout-service p95 x commerce orders-per-minute	Checkout service latency overlaid with orders-per-minute. Spots the latency / conversion knee.
3	Conversion Drop During Incidents `dd_xc_conv_drop_on_incident`	standard	Datadog open incidents x commerce / ad conversion-rate	Conversion-rate drop in the window of an open incident. Quantifies the revenue impact of every incident.
4	Revenue Lost / Min (active incidents) `dd_xc_revenue_lost_per_min`	Key Metrics	Datadog open incidents x commerce orders-per-minute	Live revenue/min loss while an incident is open. Turns engineering MTTR into a CFO number.

DHL InExpress - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	Customs Dwell Time by Lane `dhl_xc_customs_dwell_time`	Key Metrics	DHL InExpress parcel events x international order origin	Customs-clearance dwell time on international shipments, by destination corridor.

Dotdigital - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Abandoned-Cart Recovery Value `dd_xc_abandoned_cart_recovery`	Key Metrics	Dotdigital x BigCommerce / Shopify / Adobe Commerce cart-abandon data	Revenue recovered by the abandoned-cart programme as a % of triggerable abandons. Justifies the email subscription on its own.
2	Email Share of Total Store Revenue `dd_xc_email_revenue_share`	Key Metrics	Dotdigital x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
3	Top Sends → Purchase Lag `dd_xc_top_send_to_purchase`	standard	Dotdigital x commerce Placed Order events	Median lag between send/click and order, per top send. Identifies flash-cadence vs nurture-cadence winners.
4	Unsubs Within 7d of Purchase `dd_xc_unsub_after_post_purchase`	standard	Dotdigital x commerce purchaser set	Unsubs within 7 days of purchase. Single best canary for post-purchase programme over-mailing.

DPD - 2 XC cards

#	Card	Tier	Joins	Why it’s XC
1	UK -> EU Cross-Border Exception Rate `dpd_xc_brexit_lane_health`	Key Metrics	DPD GB-EU lane events x commerce GB and EU order origin	Brexit-specific lane health for UK-EU shipments. Customs delays, return-to-sender rate, lost parcels.
2	DPD OTD by Sales Channel `dpd_xc_otd_by_channel`	Key Metrics	DPD x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

DPD Local - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	3PL vs Carrier Delay Attribution `dpdl_xc_3pl_vs_carrier_split`	Key Metrics	DPD Local carrier events x ShipBob / 3PL events	On-time performance comparison between the 3PL-fulfilled lane and direct-carrier lane.
2	Open Claims Without Jira Ticket `dpdl_xc_claim_to_jira`	Key Metrics	DPD Local carrier claims x Jira tickets	Carrier claims routed into Jira with status. Stops claims silently expiring.
3	Claim Value as % of DPDLocal Revenue `dpdl_xc_claim_value_vs_revenue`	standard	DPD Local claim value x commerce revenue	Open carrier-claim value as a share of monthly commerce revenue. Exposure visualised.
4	Late-Delivery Revenue at Risk `dpdl_xc_late_revenue_at_risk`	Key Metrics	DPD Local late shipments x commerce order value	Order value bound to late-delivery shipments. Refund-risk early-warning.
5	Carrier OTD by Sales Channel `dpdl_xc_otd_by_channel`	Key Metrics	DPD Local x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

eBay - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	eBay vs Amazon Revenue Share `ebay_xc_amazon_share`	standard	eBay x Amazon Seller revenue	Marketplace share of total channel revenue, surfaced as concentration risk.
2	Catalogue Drift vs Amazon `ebay_xc_catalogue_drift`	Key Metrics	eBay x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
3	Fulfilment SLA (via ShipBob) `ebay_xc_fulfilment_via_shipbob`	standard	eBay marketplace orders x ShipBob fulfilment events	Marketplace orders fulfilled via 3PL with carrier and SLA visibility.
4	Amazon Top SKUs Missing on eBay `ebay_xc_missing_on_ebay`	Key Metrics	eBay x eBay listings	Top-selling SKUs that have no live eBay listing. Coverage gap relative to the merchant’s eBay velocity.

FedEx - 2 XC cards

#	Card	Tier	Joins	Why it’s XC
1	International Customs-Hold Rate by Lane `fedex_xc_international_customs_hold`	Key Metrics	FedEx customs events x commerce international orders	International parcels in customs hold cross-referenced with order value at risk.
2	FedEx OTD by Sales Channel `fedex_xc_otd_by_channel`	Key Metrics	FedEx x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

Google Ads - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Active Ads on Out-of-Stock SKUs `gads_xc_ads_on_oos`	Key Metrics	Google Ads x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Audience Overlap with Email Programme `gads_xc_email_overlap`	standard	Google Ads audience x Klaviyo / Dotdigital contacts	Audience overlap with the email subscriber base. Paid spend re-acquiring known buyers.
3	Landing-Page LCP vs Conversion `gads_xc_landing_lcp`	Key Metrics	Google Ads landing-page CR x website_performance LCP	Landing pages with LCP > 4 s and conversion below account-average. Names the page the dev fixes today.
4	Revenue at Risk (active incidents) `gads_xc_revenue_at_risk_from_incident`	Key Metrics	Google Ads x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.
5	Google Ads Revenue Share `gads_xc_revenue_share`	Key Metrics	Google Ads attributed revenue x commerce / analytics total	Ad-platform share of revenue. Channel-concentration risk surfaced.

Google Analytics 4 - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Ad Attribution Consistency (GA4 vs Google Ads) `ga4_xc_ad_attribution_consistency`	Key Metrics	GA4 channel attribution x ad-platform self-reported	Reconciles GA4 vs ad-vendor attribution. Names the gap between platform claims and analytics.
2	Email-Attributed Revenue Share `ga4_xc_email_attributed_share`	Key Metrics	Google Analytics 4 x email connector attributed revenue	Email channel’s share of GA4-attributed revenue, with the GA4-vs-vendor reconciliation built in.
3	LCP-to-Conversion Correlation `ga4_xc_lcp_to_conversion`	Key Metrics	Google Analytics 4 LCP x commerce session conversion rate	LCP percentile vs session conversion, on the same time grain. The “is web perf hurting revenue?” answer.
4	Revenue at Risk (active incidents) `ga4_xc_revenue_at_risk_from_incident`	Key Metrics	Google Analytics 4 x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.
5	Traffic-to-Revenue Divergence (GA4 vs Commerce) `ga4_xc_traffic_to_revenue`	Key Metrics	Google Analytics 4 sessions x commerce revenue	Sessions vs revenue per channel, with the GA4 attribution model overlaid.

Hermes / Evri - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	Evri OTD by Sales Channel `hermes_xc_otd_by_channel`	Key Metrics	Hermes / Evri x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

HubSpot - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Email-Attributed Commerce Revenue `hs_xc_email_attributed_commerce_revenue`	Key Metrics	HubSpot x BigCommerce / Shopify / Adobe Commerce revenue	CRM-attributed revenue traced into the commerce platform with timeline and cohort.
2	Lifecycle Stage → First Purchase Conversion `hs_xc_lifecycle_first_purchase_conversion`	Key Metrics	HubSpot lifecycle stages x commerce first-order events	Conversion rate from lifecycle stage to first purchase. CRM funnel x commerce activation.
3	Pipeline-vs-Realised Revenue Gap `hs_xc_pipeline_vs_realised`	Key Metrics	HubSpot pipeline x commerce realised revenue	Sales pipeline vs realised commerce revenue per stage. Forecast-actual gap, joined.
4	Top Customers Without HubSpot Contact `hs_xc_top_customers_no_contact`	Key Metrics	HubSpot contacts x commerce top customers	High-LTV commerce customers missing from the CRM contact base. Leaking nurture opportunity.
5	Workflow-Triggered Commerce Revenue `hs_xc_workflow_triggered_revenue`	standard	HubSpot workflow firings x commerce orders	Revenue attributable to each CRM workflow, ranked.

Interlink Express - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	Interlink OTD by Sales Channel `interlink_xc_otd_by_channel`	Key Metrics	Interlink Express x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

Jira - 2 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Critical Findings Without a Jira Ticket `jira_xc_critical_finding_no_ticket`	Key Metrics	Vortex Mind audit findings x Jira tickets	High-severity findings that never made it into a Jira ticket. Audit-to-execution gap visualised.
2	Finding-to-Ticket Dispatch Lag `jira_xc_finding_dispatch_lag`	standard	Vortex Mind audit findings x Jira ticket creation	Lag between a finding being raised and a Jira ticket being created. Operational responsiveness on autopilot.

Klaviyo - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Abandoned-Cart Recovery Value `klv_xc_abandoned_cart_recovery`	Key Metrics	Klaviyo x BigCommerce / Shopify / Adobe Commerce cart-abandon data	Revenue recovered by the abandoned-cart programme as a % of triggerable abandons. Justifies the email subscription on its own.
2	Email Share of Total Store Revenue `klv_xc_email_revenue_share`	Key Metrics	Klaviyo x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
3	Top Sends → Purchase Lag `klv_xc_top_send_to_purchase`	standard	Klaviyo x commerce Placed Order events	Median lag between send/click and order, per top send. Identifies flash-cadence vs nurture-cadence winners.
4	Unsubs Within 7d of Purchase `klv_xc_unsub_after_post_purchase`	standard	Klaviyo x commerce purchaser set	Unsubs within 7 days of purchase. Single best canary for post-purchase programme over-mailing.

Mailchimp - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Abandoned-Cart Recovery Value `mc_xc_abandoned_cart_recovery`	Key Metrics	Mailchimp x BigCommerce / Shopify / Adobe Commerce cart-abandon data	Revenue recovered by the abandoned-cart programme as a % of triggerable abandons. Justifies the email subscription on its own.
2	Audience Coverage of Customer Base `mc_xc_audience_coverage`	Key Metrics	Mailchimp x commerce customer set	Fraction of paying customers covered by the email programme. Coverage gap is acquisition spend re-acquiring known buyers.
3	Email Share of Total Store Revenue `mc_xc_email_revenue_share`	Key Metrics	Mailchimp x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
4	Top Sends → Purchase Lag `mc_xc_send_to_purchase_lag`	standard	Mailchimp x commerce Placed Order events	Median lag between send/click and order. Reveals which sends drive immediate purchase vs slow-burn pipeline.
5	Unsubs Within 7d of Purchase `mc_xc_unsub_after_purchase`	standard	Mailchimp x commerce purchaser set	Post-purchase unsub rate. Over-mailing detection.

Microsoft Dynamics 365 - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Dead Stock with Active Ad Spend `msd_xc_dead_stock_with_ad_spend`	Key Metrics	Microsoft Dynamics 365 dead-stock inventory x ad spend	Slow-moving SKUs that are also drawing active ad spend. The “double leak” view across ERP and marketing.
2	Inventory Sync Drift `msd_xc_inventory_sync_drift`	standard	Microsoft Dynamics 365 x commerce inventory levels	SKUs where ERP-recorded stock and commerce-platform stock diverged. Overselling or under-selling risk.
3	OOS with Open Sales Order Demand `msd_xc_oos_with_so_demand`	Key Metrics	Microsoft Dynamics 365 sales-order demand x commerce inventory	OOS SKUs that have open sales-order demand. The prioritised replenishment list.
4	Revenue Gap, Detailed Breakdown `msd_xc_revenue_gap_breakdown`	Key Metrics	Microsoft Dynamics 365 GL revenue x commerce-reported revenue	Per-channel reconciliation between ERP and commerce-platform revenue. Quantifies where revenue was lost in the pipe.
5	Commerce Orders Without Business Central Sales Order `msd_xc_unmapped_orders`	standard	Microsoft Dynamics 365 orders x commerce orders	Commerce orders missing their ERP record. Sync-gap detection before month-end close.

Net Dispatch - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	NetDispatch OTD by Sales Channel `net_dispatch_xc_otd_by_channel`	Key Metrics	Net Dispatch x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

NetSuite - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Dead Stock with Active Ad Spend `ns_xc_dead_stock_with_ad_spend`	Key Metrics	NetSuite dead-stock inventory x ad spend	Slow-moving SKUs that are also drawing active ad spend. The “double leak” view across ERP and marketing.
2	Inventory Sync Drift `ns_xc_inventory_sync_drift`	standard	NetSuite x commerce inventory levels	SKUs where ERP-recorded stock and commerce-platform stock diverged. Overselling or under-selling risk.
3	OOS with Open SO Demand `ns_xc_oos_with_so_demand`	Key Metrics	NetSuite sales-order demand x commerce inventory	OOS SKUs that have open sales-order demand. The prioritised replenishment list.
4	Revenue Gap, Detailed Breakdown `ns_xc_revenue_gap_breakdown`	Key Metrics	NetSuite GL revenue x commerce-reported revenue	Per-channel reconciliation between ERP and commerce-platform revenue. Quantifies where revenue was lost in the pipe.
5	Commerce Orders Without NetSuite SO `ns_xc_unmapped_orders`	standard	NetSuite orders x commerce orders	Commerce orders missing their ERP record. Sync-gap detection before month-end close.

New Relic - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Cart Abandonment During 5xx Spikes `nr_xc_abandonment_on_5xx`	standard	New Relic 5xx error spikes x commerce cart-abandon rate	Cart-abandonment rate measured inside 5xx-spike windows vs baseline. The “did the incident cost us sales?” answer.
2	Checkout App Health x Sales `nr_xc_checkout_svc_health`	Key Metrics	New Relic checkout-service p95 x commerce orders-per-minute	Checkout service latency overlaid with orders-per-minute. Spots the latency / conversion knee.
3	Conversion Drop During Incidents `nr_xc_conv_drop_on_incident`	standard	New Relic open incidents x commerce / ad conversion-rate	Conversion-rate drop in the window of an open incident. Quantifies the revenue impact of every incident.
4	Revenue Lost / Min (active incidents) `nr_xc_revenue_at_risk_from_incident`	Key Metrics	New Relic x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.

OnBuy - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Catalogue Drift vs Amazon UK `onbuy_xc_catalogue_drift`	Key Metrics	OnBuy x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
2	OnBuy vs DTC Price Gap `onbuy_xc_dtc_price_gap`	Key Metrics	OnBuy x commerce DTC price	Per-SKU price gap between marketplace and DTC. Reveals where one channel is undercutting the other.
3	OnBuy Orders via ShipBob (SLA) `onbuy_xc_fulfilment_via_shipbob`	standard	OnBuy marketplace orders x ShipBob fulfilment events	Marketplace orders fulfilled via 3PL with carrier and SLA visibility.
4	Amazon UK Top SKUs Missing on OnBuy `onbuy_xc_missing_on_onbuy`	Key Metrics	OnBuy x OnBuy listings	Top-selling SKUs not on OnBuy. Coverage gap relative to merchant’s OnBuy velocity.
5	OnBuy Share of UK Revenue `onbuy_xc_share_of_uk_revenue`	standard	OnBuy x commerce UK revenue	Marketplace share of the merchant’s UK channel revenue.

Oracle ERP Cloud - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Dead Stock with Active Ad Spend `oerp_xc_dead_stock_with_ad_spend`	Key Metrics	Oracle ERP Cloud dead-stock inventory x ad spend	Slow-moving SKUs that are also drawing active ad spend. The “double leak” view across ERP and marketing.
2	Inventory Sync Drift `oerp_xc_inventory_sync_drift`	standard	Oracle ERP Cloud x commerce inventory levels	SKUs where ERP-recorded stock and commerce-platform stock diverged. Overselling or under-selling risk.
3	OOS with Open Sales Order Demand `oerp_xc_oos_with_so_demand`	Key Metrics	Oracle ERP Cloud sales-order demand x commerce inventory	OOS SKUs that have open sales-order demand. The prioritised replenishment list.
4	Revenue Gap, Detailed Breakdown `oerp_xc_revenue_gap_breakdown`	Key Metrics	Oracle ERP Cloud GL revenue x commerce-reported revenue	Per-channel reconciliation between ERP and commerce-platform revenue. Quantifies where revenue was lost in the pipe.
5	Commerce Orders Without Oracle ERP Cloud Sales Order `oerp_xc_unmapped_orders`	standard	Oracle ERP Cloud orders x commerce orders	Commerce orders missing their ERP record. Sync-gap detection before month-end close.

Parcelforce - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	Parcelforce OTD by Sales Channel `parcelforce_xc_otd_by_channel`	Key Metrics	Parcelforce x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

PayPal - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Chargeback Risk Forecast (next 30d) `pp_xc_chargeback_forecast`	standard	PayPal open inquiries + recent decline pattern	Predicted chargeback value over the next 30 days from leading indicators.
2	Decline Spike vs Checkout Funnel Drop `pp_xc_decline_vs_funnel`	Key Metrics	PayPal decline-rate x commerce checkout funnel	Decline burst correlated with checkout funnel dropout. Distinguishes payment-vendor incident from on-site issue.
3	Item-Not-Received vs Shipping Delays `pp_xc_inr_to_fulfilment`	standard	PayPal Item-Not-Received cases x commerce fulfilment status	PayPal INR cases cross-referenced with the commerce platform’s fulfilment status. Pre-empts dispute resolution.
4	Recoverable Revenue (decline-driven) `pp_xc_recoverable_revenue`	Key Metrics	PayPal declined-charge value x commerce checkout	Declined-charge value that was recovered or recoverable inside the same session.

Royal Mail - 2 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Collection vs Post-Office Handover Failure Rate `royal_mail_xc_collection_vs_deposit_failure`	Key Metrics	Royal Mail pickup events x commerce dispatch creation	Pickups that failed to arrive at the carrier depot vs labels created. Identifies “ghost shipments”.
2	Royal Mail OTD by Sales Channel `royal_mail_xc_otd_by_channel`	Key Metrics	Royal Mail x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

Sage Intacct - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Dead Stock with Active Ad Spend `sage_xc_dead_stock_with_ad_spend`	Key Metrics	Sage Intacct dead-stock inventory x ad spend	Slow-moving SKUs that are also drawing active ad spend. The “double leak” view across ERP and marketing.
2	Inventory Sync Drift `sage_xc_inventory_sync_drift`	standard	Sage Intacct x commerce inventory levels	SKUs where ERP-recorded stock and commerce-platform stock diverged. Overselling or under-selling risk.
3	OOS with Open Order Demand `sage_xc_oos_with_so_demand`	Key Metrics	Sage Intacct sales-order demand x commerce inventory	OOS SKUs that have open sales-order demand. The prioritised replenishment list.
4	Revenue Gap, Detailed Breakdown `sage_xc_revenue_gap_breakdown`	Key Metrics	Sage Intacct GL revenue x commerce-reported revenue	Per-channel reconciliation between ERP and commerce-platform revenue. Quantifies where revenue was lost in the pipe.
5	Commerce Orders Without Sage Intacct Order `sage_xc_unmapped_orders`	standard	Sage Intacct orders x commerce orders	Commerce orders missing their ERP record. Sync-gap detection before month-end close.

SAP S/4HANA - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Dead Stock with Active Ad Spend `sap_xc_dead_stock_with_ad_spend`	Key Metrics	SAP S/4HANA dead-stock inventory x ad spend	Slow-moving SKUs that are also drawing active ad spend. The “double leak” view across ERP and marketing.
2	Inventory Sync Drift `sap_xc_inventory_sync_drift`	standard	SAP S/4HANA x commerce inventory levels	SKUs where ERP-recorded stock and commerce-platform stock diverged. Overselling or under-selling risk.
3	OOS with Open Sales Document Demand `sap_xc_oos_with_so_demand`	Key Metrics	SAP S/4HANA sales-order demand x commerce inventory	OOS SKUs that have open sales-order demand. The prioritised replenishment list.
4	Revenue Gap, Detailed Breakdown `sap_xc_revenue_gap_breakdown`	Key Metrics	SAP S/4HANA GL revenue x commerce-reported revenue	Per-channel reconciliation between ERP and commerce-platform revenue. Quantifies where revenue was lost in the pipe.
5	Commerce Orders Without S/4HANA Cloud Sales Document `sap_xc_unmapped_orders`	standard	SAP S/4HANA orders x commerce orders	Commerce orders missing their ERP record. Sync-gap detection before month-end close.

ShippyPro - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	ShippyPro OTD by Sales Channel `shippy_pro_xc_otd_by_channel`	Key Metrics	ShippyPro x commerce orders by channel	On-time delivery rate broken down by order source (BC channel / Shopify channel / marketplace). Surfaces where the carrier-channel pair is failing.

Shopify - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Active Ads on Out-of-Stock SKUs `shopify_xc_ads_on_oos`	Key Metrics	Shopify x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Marketplace Revenue Share (Amazon) `shopify_xc_amazon_revenue_share`	Key Metrics	Shopify x Amazon Seller revenue	Share of the brand’s commerce revenue arriving via Amazon vs the DTC storefront, in one share gauge.
3	Catalogue Drift vs Amazon `shopify_xc_catalogue_drift`	Key Metrics	Shopify x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
4	Email-Attributed Revenue Share `shopify_xc_klaviyo_email_revenue_share`	Key Metrics	Shopify x Klaviyo email-attributed revenue	Klaviyo’s share of this commerce platform’s revenue, side-by-side.
5	Revenue at Risk (live incident) `shopify_xc_revenue_at_risk_from_incident`	Key Metrics	Shopify x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.

Shopline - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Active Ads on Out-of-Stock SKUs `shopline_xc_ads_on_oos`	Key Metrics	Shopline x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Marketplace Revenue Share (Amazon) `shopline_xc_amazon_revenue_share`	Key Metrics	Shopline x Amazon Seller revenue	Share of the brand’s commerce revenue arriving via Amazon vs the DTC storefront, in one share gauge.
3	Catalogue Drift vs Amazon `shopline_xc_catalogue_drift`	Key Metrics	Shopline x marketplace / commerce-sibling catalogue	Listings whose title / price / image diverge from the source-of-truth catalogue. Buyers compare and bounce.
4	Email-Attributed Revenue Share `shopline_xc_email_revenue_share`	Key Metrics	Shopline x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
5	Revenue at Risk (live incident) `shopline_xc_revenue_at_risk_from_incident`	Key Metrics	Shopline x Datadog / New Relic open incidents	Live revenue/min at risk while a checkout-affecting incident is open. Updates every minute.

Stripe - 4 XC cards

#	Card	Tier	Joins	Why it’s XC
1	3DS Friction Revenue Loss `stripe_xc_3ds_friction_loss`	standard	Stripe 3DS challenges x commerce checkout completion	Revenue lost to 3DS step-up friction, separated from real fraud declines.
2	Chargeback Risk Forecast (next 30d) `stripe_xc_chargeback_forecast`	standard	Stripe open inquiries + recent decline pattern	Predicted chargeback value over the next 30 days from leading indicators.
3	Decline Spike vs Checkout Funnel Drop `stripe_xc_decline_vs_funnel`	Key Metrics	Stripe decline-rate x commerce checkout funnel	Decline burst correlated with checkout funnel dropout. Distinguishes payment-vendor incident from on-site issue.
4	Recoverable Revenue (decline-driven) `stripe_xc_recoverable_revenue`	Key Metrics	Stripe declined-charge value x commerce checkout	Declined-charge value that was recovered or recoverable inside the same session.

USPS - 1 XC card

#	Card	Tier	Joins	Why it’s XC
1	OTD by Origin-Destination ZIP Zone `usps_xc_otd_by_zip_zone`	standard	USPS x commerce orders by destination zone	On-time delivery by ZIP zone, joined with order origin and ship date.

WooCommerce - 5 XC cards

#	Card	Tier	Joins	Why it’s XC
1	Ad Spend on OOS Products `wc_xc_ads_on_oos`	Key Metrics	WooCommerce x BigCommerce / Shopify / Adobe Commerce inventory	Live ad spend driving traffic to SKUs with stock = 0. Pay-for-clicks-that-cannot-convert in one number.
2	Email Share of Total Store Revenue `wc_xc_email_revenue_share`	Key Metrics	WooCommerce x BigCommerce / Shopify / Adobe Commerce total revenue	Email-attributed revenue as a % of total store revenue. The CFO’s “is email pulling its weight” number.
3	Marketplace Listing Drift vs Catalog `wc_xc_marketplace_drift`	Key Metrics	WooCommerce x Amazon / eBay / OnBuy listings	Net catalogue divergence across every connected marketplace, anchored on the commerce platform as source-of-truth.
4	Pagespeed-Caused Cart-Abandonment Loss `wc_xc_pagespeed_cart_loss`	Key Metrics	WooCommerce commerce cart-abandon rate x website_performance LCP / CLS	Cart-abandon rate inside windows where page-speed degraded. Web perf cost in lost orders.
5	Refund-Driven Customer Churn `wc_xc_refund_driven_churn`	Key Metrics	WooCommerce refunds x customer cohort retention	Cohorts whose retention drops after a first refund. Identifies the refund-driven churn signal early.

How a new connector inherits the XC pattern

When a new connector reaches Heroes + Manifest + Graph parity, its manifest declares the XC cards it ships. The four card families that every Ad platform and Marketplace connector must include for Phase 3 parity are documented in CONNECTOR_PARITY_PLAN.md under “Feedonomics XC mandate”. Email and CRM, Payment gateways, ERP, Fulfilment, Analytics, and Monitoring connectors each have their own four-card canonical sets, visible per-connector in the tables above. The pattern is deliberately consistent across the catalogue. A merchant moving from Klaviyo to Mailchimp finds the same four cross-platform cards (abandoned-cart recovery, email-share-of-revenue, send-to-purchase lag, post-purchase unsub rate). A merchant moving from Stripe to Adyen finds the same payment XC family (decline-vs-funnel, 3DS-friction-loss, chargeback-forecast, recoverable-revenue). The cross-platform layer is what makes the catalogue feel like a single product rather than 41 isolated dashboards.

​The problem with single-tool analytics

​The portfolio today

​Per-connector index

​AbeBooks - 4 XC cards

​Adobe Commerce - 5 XC cards

​Alibris - 4 XC cards

​Amazon - 4 XC cards

​Amazon Prime Shipping - 2 XC cards

​APC - 1 XC card

​BigCommerce - 8 XC cards

​Costco SIP - 3 XC cards

​Cybersource - 4 XC cards

​Datadog - 4 XC cards

​DHL InExpress - 1 XC card

​Dotdigital - 4 XC cards

​DPD - 2 XC cards

​DPD Local - 5 XC cards

​eBay - 4 XC cards

​FedEx - 2 XC cards

​Google Ads - 5 XC cards

​Google Analytics 4 - 5 XC cards

​Hermes / Evri - 1 XC card

​HubSpot - 5 XC cards

​Interlink Express - 1 XC card

​Jira - 2 XC cards

​Klaviyo - 4 XC cards

​Mailchimp - 5 XC cards

​Microsoft Dynamics 365 - 5 XC cards

​Net Dispatch - 1 XC card

​NetSuite - 5 XC cards

​New Relic - 4 XC cards

​OnBuy - 5 XC cards

​Oracle ERP Cloud - 5 XC cards

​Parcelforce - 1 XC card

​PayPal - 4 XC cards

​Royal Mail - 2 XC cards

​Sage Intacct - 5 XC cards

​SAP S/4HANA - 5 XC cards

​ShippyPro - 1 XC card

​Shopify - 5 XC cards

​Shopline - 5 XC cards

​Stripe - 4 XC cards

​USPS - 1 XC card

​WooCommerce - 5 XC cards

​How a new connector inherits the XC pattern