At a glance
A scatter / line chart that pairs each minute’s 5xx response rate against the same minute’s cart-abandonment rate from the connected commerce sibling. Visually answers “do my server errors translate into customers walking away from carts?” The slope of the relationship is the merchant’s abandonment sensitivity coefficient.
Calculation
Calculated automatically from your New Relic data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A Shopify Plus brand with NR APM. Baseline cart-abandonment rate (during healthy operations) sits at 68% (industry-typical for non-luxury commerce). 5xx rate baseline is 0.05%. A 5xx spike occurs at 13:14, 13:23 on 02 May 26:
Reading the relationship. The scatter for these 11 minutes shows a clear positive correlation: every additional 1% of 5xx rate adds roughly 3% to the abandonment rate. This sensitivity coefficient of 3.0 is the actionable number, it tells the merchant exactly how much customer behaviour responds to server errors. Stores with strong brand loyalty might show 1.5; stores in highly competitive niches show 4, 5.
Conversion impact translation. Over the 9-minute spike (13:14, 13:22), 234 carts were created and only 44 checkouts started. Baseline expectation: 234 x 32% completion = 75 checkouts. Lost: 75 - 44 = 31 checkouts, at AOV of £85 = £2,635 of GMV impact in 9 minutes.
Apdex calibration interaction. During the worst-spike minute (13:17), Apdex on the storefront was 0.46, well below the 0.5 frustrated boundary. Errors automatically count as frustrated in Apdex math regardless of duration, so the 5xx spike directly drove Apdex into the frustrated zone. The sensitivity coefficient (3.0 abandonment-points per 1% error rate) is roughly consistent with the conversion-loss-per-100ms-latency rule of thumb extrapolated to the error case.
Why the 30-day scatter matters. The sensitivity coefficient is calibrated over 30 days, not just one incident, because individual incidents have noise. With ~43,200 minute-tuples over 30 days, the regression line is statistically robust. A merchant whose coefficient moves from 3.0 to 4.5 over a quarter has lost some brand loyalty and customers are now more likely to walk away when something goes wrong, that’s a strategic signal worth a conversation.
Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in New Relic: NR doesn’t natively render this cross-platform correlation. The closest equivalent screens for the input signals:- APM > Service > Error analytics for the 5xx-rate series.
- Dashboards > custom dashboard if the merchant has piped commerce events into NR via Custom Events API.
Cross-connector reconciliation:
NR APM 5xx and Datadog APM 5xx should agree within 0.3% on healthy days; during incidents the gap can widen to 1, 2% as one platform sees errors the other doesn’t. The cart-abandonment rate is identical because both platforms read from the same commerce sibling. Cross-connector disagreements on this card therefore trace back to the 5xx series, audit instrumentation parity if it matters.
NR APM 5xx vs Browser-observed 5xx (RUM): RUM captures 5xx that happen after the page loads (typically API calls); APM captures 5xx at the server boundary. Some 5xx never reach the browser (the customer’s request was queued and timed out before getting a response); some Browser 5xx never reach APM (third-party API failures called from the browser). The two views are complementary, not redundant.