$/30D recovered by the abandoned-cart flow. Goes to zero if the flow is drafted (KL-FLOW-001).
At a glance
The dollar (or pound, or euro) value of revenue Klaviyo’s abandoned-cart flow recovered in the period, expressed in the merchant’s currency. Computed asflow_entries × commerce_platform.aov × recovery_ratefor the cart-abandonment-triggered flow. Goes to zero if the flow is indraftstate, when auditKL-FLOW-001fires. This is the most concrete revenue-at-risk number on the dashboard for the abandoned-cart automation.
Calculation
Calculated automatically from your Klaviyo data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A fashion brand on Shopify. The 30-day window covers 14 Mar 26 to 12 Apr 26.- The flow is recovering 10.2% of abandoned carts, squarely in the industry benchmark band of 8-12%. £36,750 over 30 days, or roughly £441K annualised. Strong return for a single automation.
- The implied AOV (£128) is slightly below the store-wide AOV (£142). This is normal: cart-abandon recoveries skew toward smaller orders because price-sensitive shoppers who abandoned over a single £12 shipping fee are precisely the ones the flow brings back. Higher-AOV abandoners are often researching deeper and aren’t moved by a single email reminder.
- The flow recovered 287 of 2,810 entries. The other 2,523 either purchased anyway (organic return, ~30-40% of abandoners come back even without the flow), didn’t see the email (gone to spam, used a different email), or didn’t buy. The incremental uplift attributable to the flow is closer to 60-75% of the £36,750, so call it £22K-£28K of true incremental revenue per month.
- At 7.7% of total store revenue, this single flow is a major contributor. £36,750 / £286,400 = 12.8% of total store revenue actually, recovered by ONE automation. Deactivating this flow is equivalent to losing 7-13% of total store revenue overnight (depending on where you draw the incrementality line). This is the practical value of the abandoned-cart flow status card.
- Watch for sudden drops without status changes. If the flow stays
livebut recovery rate drops from 10.2% to 4-5% over a few weeks, three usual causes: (a) the email is going to spam (checkklv_bounce_rateandklv_spam_rate); (b) the trigger event stopped firing (check Shopify-Klaviyo integration health); (c) seasonal change in abandoners (gift-buying season has lower recovery rates because gifts have planned purchase windows). Always investigate the cause when this number drops.
Sibling cards merchants should reference together
Abandoned-Cart Recovery Value is a downstream metric. Pair it with these:Reconciling against the vendor’s own dashboard
Where to look in Klaviyo: Klaviyo → Flows → Abandoned Cart for the per-flow performance view. Klaviyo shows total revenue, conversions, and entries directly. The figures should match this card to within a few pounds. Other Klaviyo views that look like the same number but aren’t:- Analytics → Performance: shows total flow revenue (all flows combined), not just the cart-abandon flow.
- Reports → Flow Performance: per-flow breakdown across the full account. Filter to abandoned cart for the same number this card surfaces.
- Flows → Abandoned Cart → individual messages: per-step revenue. Sum across steps to get the same total.
Cross-connector reconciliation:
This card derives from Klaviyo + commerce-platform AOV. The relevant cross-references are:
Known limitations / merchant FAQs
My recovery flow is live but the value here is much lower than expected, what’s wrong? Three checks: (a) confirm the flow is firing, look at flow entries this period; if entries are zero or near-zero, the trigger event isn’t firing (Klaviyo-Shopify integration broken, or Klaviyo’s “Started Checkout” tracking off); (b) checkklv_bounce_rate and klv_spam_rate for deliverability; cart-abandon emails go to less-engaged subscribers and are first to suffer reputation damage; (c) look at flow step drop-off, if step 1 has >50% drop-off the email is going to spam folder.
The number is exactly zero, what’s the cause?
Always check the flow status first via klv_abandoned_cart_flow_status. Status draft or manual means the flow exists but isn’t running. If status is live but entries are zero, the trigger event isn’t firing, open the Klaviyo-Shopify integration page and verify Started Checkout shows recent events. If integration looks healthy, contact Klaviyo support.
How does this compare to Shopify’s native abandoned-cart email?
Shopify’s stock email is one-step, sent once, with default copy. Recovery rates run 3-5%. A Klaviyo 3-step flow recovers 8-12%, so it’s roughly 2-3× more effective. Some merchants run both; in that case the Shopify email fires first (within minutes) and the Klaviyo flow fires after. Klaviyo will claim recoveries that Shopify also tries to claim, last-touch wins.
My store has a long buying cycle (B2B, considered purchase), should I expect lower recovery?
Yes. B2B and high-AOV considered-purchase brands typically see 4-7% recovery rates because the buyer needs more than 3 emails over 72 hours to make the decision. For these archetypes, extend the flow to 5-7 steps over 14-21 days, and don’t lead with discount in step 1 (price isn’t the friction; consideration is). The recovery dollar value will still be meaningful because high-AOV recoveries compound.
Does refunds reduce this number?
No. Klaviyo records Placed Order revenue at order time. If a recovered cart is later refunded, this card still shows the original revenue contribution. For a true net view, subtract the store’s refund rate (usually 5-15%). For most merchants the share moves <2 percentage points.
Am I double-counting against Klaviyo’s total revenue?
No. The cart-abandon flow’s revenue is included in klv_total_revenue already. This card just isolates the cart-abandon contribution to make it visible. There’s no double-counting; the card slices a known total.
My multi-currency Shopify store, how is the value displayed?
Klaviyo’s account base currency. If the merchant’s Shopify store transacts in GBP, EUR, and USD but the Klaviyo account base is GBP, all flow revenue is converted to GBP at order time and displayed in GBP. Multi-currency consistency is fine if both sides agree on base currency.
Does this include SMS recoveries?
If the merchant has an SMS step in the cart-abandon flow, yes, the SMS revenue is counted alongside email revenue. Most accounts have email-only flows; ~20% of mature accounts also run an SMS step 30 minutes after the email. Both contribute to this card.
The recovery rate has been falling, is the flow getting worse?
Three causes in order of likelihood: (a) deliverability degraded (check bounce and spam rates); (b) the email content has gone stale, recipients see the same template too often; (c) seasonal change, recovery rates dip in gifting seasons (Christmas, Mother’s Day) because gift-buying decisions are deadline-driven not impulse. Always read alongside klv_bounce_rate to rule out the deliverability cause first.
Why doesn’t the card just project “if you turned on the flow, here’s what you’d recover”?
Some implementations of this card do project the upside. The card shows actual recovered revenue when the flow is live. When the flow is draft, the card displays “0, with potential £X-£Y” using the formula flow_entries × commerce_platform.aov × 8-12%. Always treat the projection as a range, not a single number.