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Metrics type: Cross-Platform Metrics • Category: Shipping & Courier
Per-channel NetDispatch OTD.

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At a glance

Net Dispatch on-time delivery rate split by sales channel: own Shopify/Magento/WooCommerce site, Amazon UK, eBay UK, OnBuy, Etsy UK, Notonthehighstreet, B2B EDI, etc. UK marketplaces have their own SLAs that may differ from the underlying carrier’s commit; this card surfaces channel-specific on-time problems hidden in the aggregate.

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Calculation

Calculated automatically from your NetDispatch data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

A UK DTC homeware merchant selling on Shopify (own site), Amazon UK FBM, eBay UK, OnBuy, and Notonthehighstreet. Reading taken at 09:00 GMT on 12 Mar 26 for the trailing 30 days. The card shows aggregate 94.0%; per-channel alerts have tripped on Amazon UK FBM and eBay UK. Five things to notice:
  1. Amazon UK SFP at 91.4% is in warn zone. Amazon’s 4% Late Shipment Rate threshold maps to 96% on-time required; this is at 91.4%. If trajectory continues, listings risk SFP suspension and loss of Prime badge. Investigation: the merchant routes Amazon SFP via Royal Mail Tracked 24 (next-day); UK midweek nor’easter weather caused a backlog. Mitigation: shift Amazon SFP volume to DPD Next Day for the next 30 days at higher cost (£2/parcel premium) but better reliability.
  2. eBay UK at 92.8% is just under warn. eBay UK seller-status thresholds tighter than US eBay; “Below Standard” status risks listing demotion. The merchant uses Royal Mail Tracked 48 (2-day) on eBay; consider upgrading to Tracked 24 for high-AOV eBay listings.
  3. Shopify own-site at 95.2% is healthy. Merchant’s checkout copy says “delivery in 3-5 business days”; carriers comfortably hit this. Don’t over-promise on own-site.
  4. Notonthehighstreet and Faire B2B at top of range. Premium-buyer expectations; merchant has matched with premium DPD service for these channels.
  5. The 2.6 ppt Amazon UK drag is invisible at the aggregate. Amazon is 19% of volume; aggregate at 94% looks fine. The channel split is the diagnostic; this card exists for exactly this reason.
Note: pair with Amazon Seller Central’s UK Account Health → Shipping Performance for the marketplace-side scorekeeping. Reconcile weekly.

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Sibling cards merchants should reference together

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Reconciling against the vendor’s own dashboard

Where to look in Net Dispatch’s own dashboard: Net Dispatch’s portal does not natively split by sales channel; channels are a merchant-side construct. The card relies on the channel reference stamped at booking time. For channel-specific scorekeeping, reconcile against each marketplace’s seller dashboard (Amazon Seller Central → Account Health, eBay UK → Seller Hub, OnBuy → Performance). Why our number may legitimately differ from the marketplace’s dashboard: Cross-connector reconciliation:

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Known limitations / merchant FAQs

My WMS doesn’t tag channel on Net Dispatch bookings. Can I still use this card? Partial only. Without channel attribution, all shipments fall to “Other”. Configure your WMS or label-print app to pass channel as customer reference on the Net Dispatch booking. Once enabled, new shipments populate; old data isn’t retroactively tagged. Amazon UK Account Health says my Late Shipment Rate is 6%, this card says 91% on-time. Why differ? Amazon clocks late from order placement (calendar-day clock); the card uses Net Dispatch label-print to delivery (carrier-business-day). The Amazon number is binding for SFP penalties; the card is the diagnostic-side view. Reconcile both for full picture. A SFP shipment delivered on time per Royal Mail but Amazon UK says late? Order-to-ship lag. Amazon SFP requires 1-2 calendar days from order placement to delivery; if WMS printed label 36 hours after order, Royal Mail Tracked 24 starts the clock at +36h and delivers within Royal Mail’s commit but misses Amazon’s calendar-day clock. Fix is upstream of Net Dispatch: pick-pack discipline. Should I move marketplace orders to DPD Next Day from Royal Mail Tracked 24? For Amazon UK SFP and eBay UK Top-Rated where SLA penalties are real, yes. DPD’s stronger reliability (98%+ vs Royal Mail’s 96-97%) protects listing eligibility. Cost premium ~£1-2/parcel typically justified. My Notonthehighstreet channel volume is small but high-AOV. Should I treat it specially? Yes if it’s >5% of revenue. NOTHS customers expect premium-experience delivery; even small late-rates damage the relationship. Consider routing all NOTHS orders to DPD by default. Do channel SLAs differ between UK and US marketplaces? Yes. Amazon UK SFP threshold tighter (96% on-time vs Amazon.com 96%; same percentage but UK SLA day-count is calendar-day, US is business-day with weekend-relief). eBay UK has stricter “Below Standard” thresholds than eBay.com. Should I auto-route channel orders to specific carriers via Net Dispatch rate-rules? Yes. Configure rate-rules: “Amazon UK SFP → DPD Next Day”, “Shopify own-site → Royal Mail Tracked 48”, “Faire B2B → ParcelForce 24”. Channel-specific routing is the highest-leverage SLA-protection tactic. During UK Christmas peak, do channel SLAs relax? Marketplaces typically tighten in Black Friday week then relax for the week of Christmas. Check Amazon UK’s and eBay UK’s seasonal-policy bulletins (October each year) for exact dates. A channel I’m not on shows up in this card. Why? Net Dispatch booking template may have inherited a default channel reference from another integration. Check your Net Dispatch workflow rules; the channel reference should reflect the actual originating platform.

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Tracked live in Vortex IQ Nerve Centre

NetDispatch OTD by Sales Channel is one of hundreds of KPI pulses Vortex IQ tracks across NetDispatch and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.