Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits Drip workflows, subscriber lists / tags, segmentation health, and revenue attribution. Answers: are our automations live, are we delivering to the inbox, is the list clean, and what revenue is email driving? Surfaces the abandoned-cart recovery gap and joins Drip state to the commerce sibling for email-share-of-revenue findings.

​
What this audit checks

​
Authentication & access

  • API token valid and authorised for the account_id
  • Account read access (GET /v2/accounts succeeds)
  • Required read surfaces reachable (subscribers, workflows, broadcasts, orders)

​
Workflows & automation

  • Inactive workflows (draft / paused)
  • Welcome workflow present and active
  • Abandoned-cart workflow present and active
  • Win-back / browse-abandonment workflow present

​
Lists & segmentation

  • Subscriber / tag count
  • Saved campaign-segment count
  • Active vs unsubscribed ratio
  • Suppressed / hard-bounced subscriber percentage

​
Deliverability

  • Bounce rate
  • Spam complaint rate
  • Unsubscribe rate
  • Delivery rate

​
Revenue attribution

  • Drip-attributed revenue trend
  • Revenue per send / per recipient
  • Refund rate on attributed orders

​
Cross-channel: revenue at risk

  • Email share of total store revenue (sibling = shopify | bigcommerce | adobe_commerce)
  • Abandoned-cart recovery value vs commerce sibling AOV
  • Drip orders that have no matching commerce-sibling order (attribution gap)

​
Data sources

  • GET https://api.getdrip.com/v2/accounts - Token + account access probe
  • GET https://api.getdrip.com/v2/{account_id}/workflows - Workflow inventory + state
  • GET https://api.getdrip.com/v2/{account_id}/subscribers - Subscriber counts + status
  • GET https://api.getdrip.com/v2/{account_id}/tags - Tag / list metadata
  • GET https://api.getdrip.com/v2/{account_id}/broadcasts - Deliverability + engagement aggregates
  • GET https://api.getdrip.com/v2/{account_id}/orders - Attributed revenue + refunds