How sentiment powers triage
Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:- Performing - comfortably inside the good band.
- Needs Attention - has breached the band you set. This is where to act.
- Stable - within range, or an informational card with no good/bad direction.
| Card | Direction | Good | Bad | Unit |
|---|---|---|---|---|
| Active Subscribers (Est.) | Watch for drops | 5 | -5 | Count |
| Bounce Rate | Lower is better | 2 | 5 | % |
| Checkout-to-Order Rate | Higher is better | 80 | 60 | % |
| Click-to-Open Rate | Higher is better | 10 | 3 | % |
| Conversion Rate | Higher is better | 3 | 1 | % |
| Email Click Rate | Higher is better | 3 | 1 | % |
| Email Open Rate | Higher is better | 25 | 15 | % |
| List Health Summary | Higher is better | 90 | 70 | Count |
| Refund Rate | Lower is better | 2 | 5 | % |
| Revenue per Recipient | Higher is better | 1 | 0 | Currency |
| Total Revenue | Watch for drops | 10 | -15 | Currency |
| Unsubscribe Rate | Lower is better | 0.3 | 1 | % |