Google Ads audit profile, Vortex IQ

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What this audit checks

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Campaign efficiency

• ROAS per campaign
• Cost per conversion
• Quality score range
• Disapproved ads

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Keyword hygiene

• Wasted spend on non-converting terms
• Negative-keyword candidates from search terms
• Broad-match exposure

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Budget & pacing

• Budget utilisation per campaign
• Lost impression share (budget)
• Lost impression share (rank)

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Data sources

• POST https://googleads.googleapis.com/v17/customers/{customer_id}/googleAds:searchStream - Run GAQL queries for campaigns / keywords / search terms
• POST https://oauth2.googleapis.com/token - Refresh OAuth access token