Google Ads KPIs, Vortex IQ Nerve Centre

Vortex IQ Nerve Centre tracks 75 KPI pulses for Google Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Google Ads connector is the busiest paid-channel integration in the Vortex IQ AI OS catalogue. The Nerve Centre tracks 75 KPI pulses for Google Ads accounts - ROAS at account and campaign level, Wasted Spend and Zero-Conversion Spend hero alerts, plus the cross-channel Active Ads on Out-of-Stock SKUs alert that catches budget burning on SKUs that can’t convert. Vortex Mind explains why ROAS drops or where waste is concentrated; Ask Viq™ lets you ask “are we wasting spend on any keywords?” in plain English and act on the answer through your agents.

Card	Class	Tier	Category	Chart
Conversion Drop Alert	🦸 Hero	hero	Alerts & Anomalies	kpi
Conversion-Tracking-Broken Alert	🦸 Hero	hero	Nerve Centre	alert_list
ROAS	🦸 Hero	hero	Executive Overview	gauge
ROAS by Campaign	🦸 Hero	hero	Campaign Performance	bar_horizontal
ROAS Drop Alert	🦸 Hero	hero	Nerve Centre	alert_list
Wasted Spend	🦸 Hero	hero	Keyword Intelligence	kpi
Zero-Conversion Spend	🦸 Hero	hero	Alerts & Anomalies	kpi
Active Ads on Out-of-Stock SKUs	🔗 Cross-Channel	hero	Cross-Channel: Revenue at Risk	alert_table
Audience Overlap with Email Programme	🔗 Cross-Channel	standard	Cross-Channel: Revenue at Risk	gauge
Google Ads Revenue Share	🔗 Cross-Channel	hero	Cross-Channel: Revenue at Risk	gauge
Landing-Page LCP vs Conversion	🔗 Cross-Channel	hero	Cross-Channel: Revenue at Risk	scatter
Revenue at Risk (active incidents)	🔗 Cross-Channel	hero	Cross-Channel: Revenue at Risk	kpi
All Conversions	Non-Hero	standard	Funnel & Conversion	kpi
Budget Utilisation	Non-Hero	standard	Budget Monitoring	gauge
Campaign Comparison	Non-Hero	standard	Campaign Performance	table
Clicks vs Conversions	Non-Hero	standard	Executive Overview	dual_axis
Conversion Actions Breakdown	Non-Hero	standard	Funnel & Conversion	donut
Conversion Funnel	Non-Hero	standard	Funnel & Conversion	funnel
Conversion Lag	Non-Hero	standard	Funnel & Conversion	bar
Conversion Rate by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
Conversion Rate by Device	Non-Hero	standard	Device Performance	bar
Conversion Rate Trend	Non-Hero	standard	Funnel & Conversion	sparkline
Conversions by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
Conversions by Country	Non-Hero	standard	Geography Performance	choropleth
Conversions by Day of Week	Non-Hero	standard	Day & Time Performance	bar
Conversions by Device	Non-Hero	standard	Device Performance	donut
Conversions by Hour	Non-Hero	standard	Day & Time Performance	heatmap
Conversions Trend	Non-Hero	standard	Executive Overview	sparkline
CPA by Keyword	Non-Hero	standard	Keyword Intelligence	table
CPA by Region	Non-Hero	standard	Geography Performance	bar_horizontal
CPA Trend	Non-Hero	standard	Executive Overview	sparkline
CPC Anomaly	Non-Hero	standard	Alerts & Anomalies	kpi
CPC by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
CPC by Device	Non-Hero	standard	Device Performance	bar
CPC by Hour	Non-Hero	standard	Day & Time Performance	line
CPC Spike Alert	Non-Hero	-	Nerve Centre	alert_list
CPC Spike Detection	Non-Hero	standard	Budget Monitoring	kpi
CPC Trend	Non-Hero	standard	Executive Overview	sparkline
CTR by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
CTR by Device	Non-Hero	standard	Device Performance	bar
CTR by Keyword	Non-Hero	standard	Keyword Intelligence	table
CTR by Region	Non-Hero	standard	Geography Performance	bar_horizontal
CTR Decline Alert	Non-Hero	standard	Alerts & Anomalies	kpi
CTR Trend	Non-Hero	standard	Executive Overview	sparkline
Disapproved-Ad Burst Alert	Non-Hero	-	Nerve Centre	alert_list
Impression Share	Non-Hero	standard	Alerts & Anomalies	gauge
Impressions Trend	Non-Hero	standard	Executive Overview	sparkline
Landing Page Conv. Rate	Non-Hero	standard	Landing Page Performance	table
Landing Page CPC	Non-Hero	standard	Landing Page Performance	table
Landing Page Performance	Non-Hero	standard	Landing Page Performance	table
Landing Page Revenue	Non-Hero	standard	Landing Page Performance	table
Overspending Campaigns	Non-Hero	standard	Budget Monitoring	table
Quality Score Distribution	Non-Hero	standard	Keyword Intelligence	bar
Revenue by Campaign	Non-Hero	standard	Campaign Performance	bar_horizontal
ROAS by Day of Week	Non-Hero	standard	Day & Time Performance	bar
ROAS by Device	Non-Hero	standard	Device Performance	bar
ROAS by Region	Non-Hero	standard	Geography Performance	bar_horizontal
ROAS Trend	Non-Hero	standard	Executive Overview	sparkline
Search Terms Report	Non-Hero	standard	Keyword Intelligence	table
Spend Anomaly	Non-Hero	standard	Alerts & Anomalies	kpi
Spend by Campaign	Non-Hero	standard	Budget Monitoring	bar_horizontal
Spend by Country	Non-Hero	standard	Geography Performance	choropleth
Spend by Device	Non-Hero	standard	Device Performance	donut
Spend by Hour	Non-Hero	standard	Day & Time Performance	bar
Spend Over Time	Non-Hero	standard	Budget Monitoring	area
Spend vs Budget	Non-Hero	standard	Budget Monitoring	progress
Top Cities by Conversions	Non-Hero	standard	Geography Performance	table
Top Keywords by Conversions	Non-Hero	standard	Keyword Intelligence	table
Top Keywords by Spend	Non-Hero	standard	Keyword Intelligence	table
Top Performing Campaigns	Non-Hero	standard	Campaign Performance	table
Total Revenue	Non-Hero	standard	Executive Overview	kpi
Total Spend	Non-Hero	standard	Executive Overview	kpi
Underspending Campaigns	Non-Hero	standard	Budget Monitoring	table
Wasted-Spend Burst Alert	Non-Hero	-	Nerve Centre	alert_list
Worst Performing Campaigns	Non-Hero	standard	Campaign Performance	table

Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.