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Nerve Centre KPIs · Audit Profile · Sentiment Settings Organic Reddit matters to a merchant when subreddit links, AMA posts, and brand mentions actually push traffic into the store. This audit answers: (1) is the OAuth token/account healthy, (2) is Reddit sending sessions and users and is that holding vs prior period, (3) does Reddit traffic engage and convert (bounce, pages/session, goal completions), and (4) is the channel driving real storefront sessions and revenue via the analytics sibling.

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What this audit checks

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Authentication & access

  • OAuth2 access token valid (auth on /api/v1/me) and not expired
  • identity + read scopes granted for the tracked account
  • Tracked username resolves (/user//about returns a profile)

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Acquisition & audience

  • Reddit-referred sessions dropped > 20% vs prior period
  • Reddit users (new + returning) flat or declining over 30 days
  • New-vs-returning mix skewed (no returning users - no audience retention)
  • Real-time users flatlined while posts are live (tracking/link gap)

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Engagement & content destinations

  • Bounce rate above 60% on Reddit-referred sessions (wrong-fit landing)
  • Pageviews per session below site average for Reddit traffic
  • Avg session duration for Reddit traffic trending down vs prior period
  • Top landing pages from Reddit not aligned with intended campaign targets

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Conversion economics

  • Session conversion rate below 1% for Reddit-referred sessions
  • Cart abandonment rate above 75% on Reddit-referred sessions
  • Goal completions from Reddit down vs prior period

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Cross-channel: reddit-to-commerce (the killer area)

  • Reddit social sessions (analytics sibling) trending down vs prior period
  • High-traffic Reddit threads/subreddits not translating into goal completions (link/CTA gap)
  • Reddit-attributed revenue down vs prior period (sibling commerce connector)
  • Top traffic-driving subreddit posts identified - amplify candidates (sibling analytics)

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Severity thresholds

SignalWarnCritical
red_sessions-20-40
red_session_conversion_rate10.5
red_bounce_rate6075
red_cart_abandonment_rate7585

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Data sources

  • GET https://oauth.reddit.com/api/v1/me - Auth + account identity (id, name, karma, verified)
  • GET https://oauth.reddit.com/user/{username}/about - Tracked account profile + karma totals
  • GET https://oauth.reddit.com/user/{username}/submitted - Recent submissions for source-thread attribution
  • GET https://oauth.reddit.com/analytics/reddit/traffic - Reddit-referred sessions/users/bounce/conversion from the analytics sibling view