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Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 65 KPI pulses for TikTok Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The TikTok Ads connector brings the Vortex IQ AI OS to merchants running TikTok paid - the fastest-growing social-paid surface for younger demographics and short-form video creative. The Nerve Centre tracks 65 KPI pulses including the standard ad hero cards (ROAS, Wasted Spend, Zero-Conversion Spend, Spend vs Budget) plus campaign / device / geography / dayparting cuts. Vortex Mind investigates when ROAS drops or creative fatigues; Ask Viq™ lets you ask in plain English with citations back to the source card. Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.