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Nerve Centre KPIs · Audit Profile · Sentiment Settings Surfaces revenue-recoverable issues across the merchant’s Amazon presence: unfilled listing fields suppressing visibility, buy-box losses with reason attribution, account-health risk approaching account suspension, and FBA inventory drifting toward long-term storage fees. Each finding carries an estimated $ impact tied to the affected ASINs in the shadow index.

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What this audit checks

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Listing completeness (visibility)

  • Suppressed listings due to missing required attributes
  • Bullet points <5 or shorter than 200 chars
  • A+ content absent on flagship ASINs (top-50 by revenue)
  • Backend search-term coverage <80% of byte limit
  • Brand-registry-eligible ASINs without enrolment

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Buy-box & competitiveness (revenue at stake)

  • Buy-box ownership <85% on revenue-driving ASINs
  • Buy-box loss reason mix (price / shipping / feedback / availability)
  • Active third-party offers on private-label ASINs (hijack risk)
  • ASINs out-of-stock with active ad spend (cross-references amazon_ads)

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Account health (account-survival)

  • Order Defect Rate trending toward 1% suspension threshold
  • Late Shipment Rate >4%
  • Cancellation Rate >2.5%
  • Negative feedback velocity vs 30-day baseline
  • Policy violation count + unresolved A-to-z claims

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FBA economics (margin protection)

  • ASINs aging toward long-term storage (>270 days)
  • Referral-fee % outliers vs category benchmark
  • Stranded inventory (no buy-box, has stock)
  • Sell-through rate <0.5x category median (FBA fee bleed)

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Data sources

  • GET https://sellingpartnerapi-{region}.amazon.com/listings/2021-08-01/items/{seller_id} - Listing content + suppression flags
  • GET https://sellingpartnerapi-{region}.amazon.com/products/pricing/v0/competitivePrice - Buy-box owner + competing offers
  • GET https://sellingpartnerapi-{region}.amazon.com/sellers/v1/account - Account-level health snapshot
  • POST https://sellingpartnerapi-{region}.amazon.com/reports/2021-06-30/reports - FBA inventory age + fee preview reports