Amazon (Selling Partner) sentiment settings, Vortex IQ Nerve Centre

Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ AI OS ships industry-standard benchmark bands for each Amazon (Selling Partner) KPI, so your dashboard flags Performing Well or Needs Attention the moment you connect. 26 of the 60 Amazon (Selling Partner) cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any Good or Bad threshold to match your business and save it for your company in Settings → Dashboard Settings → Sensitivity.

How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:

Performing - comfortably inside the good band.
Needs Attention - has breached the band you set. This is where to act.
Stable - within range, or an informational card with no good/bad direction.

Any KPI that has not met its sentiment band is flagged Needs Attention, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.

Card	Direction	Good	Bad	Unit
A+ Content Coverage (top-50 revenue)	Lower is better	5	50	%
ASINs Approaching Long-Term Storage	Lower is better	5	50	Count
ASINs Stocking Out <7 Days	Lower is better	0	5	Count
ASINs with Third-Party Offers	Lower is better	5	50	Count
Account Health Creep	Lower is better	1	2	Count
Account Health Status	Lower is better	1	2	Count
Ad Spend on Out-of-Stock ASINs	Lower is better	5	50	Currency
Ad on OOS Detected	Lower is better	5	50	Count
Avg Days to Settlement	Lower is better	7	21	Count
Buy-Box Loss Burst	Higher is better	90	70	Count
Buy-Box Trend (top revenue ASINs)	Higher is better	90	70	%
Buy-Box Win Rate (top-50 ASINs)	Higher is better	90	70	%
Catalogue Drift vs DTC	Lower is better	5	50	Count
Estimated Revenue Lost to Buy-Box Loss	Higher is better	90	70	Currency
Fees % of Revenue	Lower is better	12	18	%
Inactive Listings	Lower is better	5	50	Count
Late Shipment Rate	Lower is better	1	2	%
Negative Feedback (30d)	Lower is better	1	2	Count
Negative Feedback Spike	Lower is better	1	2	Count
New Suppressions (24h)	Lower is better	5	50	Count
Oldest Pending Payout (days)	Lower is better	7	21	Count
Order Defect Rate	Lower is better	1	2	%
Pre-Fulfilment Cancel Rate	Lower is better	1	2	%
Return Rate	Lower is better	5	15	%
Suppressed Listings	Lower is better	5	50	Count
Suppressed Listings	Lower is better	5	50	Count

Amazon (Selling Partner) audit profile, Vortex IQ

A+ Content Coverage (top-50 revenue), Amazon Seller Central

​How sentiment powers triage

How sentiment powers triage