At a glance
Top Conversion Paths is the ranked list of the most common event sequences users follow before completing a purchase in Amplitude, broken down row by row. It exposes the real routes to conversion rather than the idealised funnel, so merchants can see which journeys actually drive revenue. The card pairs with sibling metrics in the Analytics category to build a complete diagnostic picture; cross-reference the related cards listed below for context.
| What it counts | The highest-volume ordered event sequences that end in a purchase, each row showing a path and its converting-user count, derived from Amplitude pathing analysis. |
| Sample type | Backend API data from Amplitude, refreshed on the standard data refresh. |
| Why it matters | Knowing which paths convert most lets merchants reinforce the journeys that work and spot unexpected routes that may indicate confusion or hidden demand. |
| Reading the value | Read the table top down. The top rows are the dominant routes; surprising entries or shifting rank between periods are the signals worth investigating. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | amp_top_conversion_paths |
| Roles | owner, marketing |
Calculation
Calculated automatically from your Amplitude data. Amplitude’s pathing analysis reconstructs the ordered event sequences users follow and groups those that end in the purchase event. The card ranks these sequences by the number of converting users over the 30-day window and presents the leaders as table rows. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Top Conversion Paths for a typical merchant on Amplitude. The table might show the route product view to add to cart to checkout to purchase as the top path with 820 converting users, followed by a search-led path search to product view to add to cart to purchase at 410, and a category-browse path further down at 190. If a path that runs through an on-site promotion suddenly climbs the ranking, that is a route worth protecting and amplifying. Use Vortex Mind to trace why a path’s rank shifted between periods; for natural-language exploration, ask Ask Viq which path converts at the highest rate rather than the highest volume.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
amp_funnel_conversion | The aggregate rate these paths roll up into; read together to see what drives it. |
amp_funnel_step_dropoff | Shows which step the top paths survive and which ones collapse at it. |
amp_top_sources | Reveals where the users on the top paths originate. |
amp_top_pages | Identifies the pages anchoring the most common converting routes. |
amp_top_cohorts_by_conversion | Connects high-converting paths to the cohorts that travel them. |
Reconciling against Amplitude
Where to look in Amplitude’s own dashboard: Open Pathfinder and set the end event to your purchase event to see the ordered routes users take to convert, ranked by volume. Confirm the events in scope and the lookback window match the Vortex IQ profile. The Funnels chart cross-checks the dominant linear route, and Event Segmentation verifies the underlying event counts. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window by default; a Pathfinder view may be set to calendar periods. | Variable | Match the date range in Pathfinder to a rolling 30 days. |
| Time zone. Amplitude buckets events by the project time zone; Vortex IQ aligns to the merchant reporting time zone. | Marginal | Confirm the project time zone matches your reporting time zone. |
| Filter or segment scope. Profile-level filters (platform, B2B, test users) change which paths appear and how they rank. | Variable | Apply the same segment in Pathfinder. |