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Card class: Non-Hero • Category: Ecommerce Platform
The share of your catalogue flagged as unlimited stock, with inventory tracking switched off.

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At a glance

The percentage of products in your Ecwid catalogue set to “unlimited stock”, which tells Ecwid to skip inventory tracking entirely for those items. This is correct and intentional for digital products, made-to-order goods, and services. It is a problem for physical stock items where someone simply never set a quantity, because those SKUs can oversell silently and will never appear in your out-of-stock or low-stock cards. A high percentage is either deliberate or a sign of missing stock setup.
What it countsCOUNT(products WHERE stock tracking is disabled / unlimited) / COUNT(all products), expressed as a percentage of the catalogue, as a real-time gauge.
API endpointGET /v3/{store-id}/products (paged, max 100 per call, OAuth2 with read_catalog scope); each product indicates whether inventory tracking is enabled. Webhook updates fire on product.created, product.updated.
What “unlimited / no tracking” meansEcwid’s unlimited-stock setting tells the platform not to decrement quantity on sale and never to mark the item out of stock. The product is always purchasable regardless of physical availability.
Legitimate usesDigital downloads, made-to-order items, print-on-demand, services, and gift cards, where there is no finite physical quantity to track.
Risky usesPhysical stock items left on unlimited because a quantity was never entered; these can oversell and never trigger stock alerts.
UnitPercentage of catalogue.
Time windowRT (real-time gauge of current catalogue state).
Alert trigger>30% of catalogue. Above this share, the card flags that a large slice of your catalogue is untracked, worth confirming it is intentional.
SentimentInverse beyond the legitimate baseline; a high share of untracked physical SKUs is a risk.
Rolesowner, operations.

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Calculation

Calculated automatically from your Ecwid data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

A small UK merchant running an Ecwid widget on a Webflow site, selling a mix of physical prints and digital downloads, snapshot taken 24 May 26. The store sells framed prints (physical, finite stock) and high-resolution digital downloads of the same artwork (no stock to track). The owner recently bulk-imported a batch of new prints from a spreadsheet.
Product groupProductsTrackingNotes
Digital downloads22Unlimited (correct)No physical quantity to track
Gift cards2Unlimited (correct)No quantity to track
Framed prints (older)18TrackedQuantities set correctly
Framed prints (new import)16Unlimited (wrong)Bulk import left quantity blank
Total catalogue58
Untracked products:  22 + 2 + 16 = 40
Catalogue total:                     58
Unlimited-stock share: 40 / 58 = 69%
Above the 30% alert threshold
What it means for this merchant. The gauge reads 69%, well over the 30% alert. At first glance that looks alarming, but most of it is legitimate: 24 of the 40 untracked products are digital downloads and gift cards that should be on unlimited stock. The real problem is the 16 newly imported framed prints, which are physical, finite items that were left on unlimited because the bulk import did not include quantities. This is exactly the failure mode the card exists to catch. Those 16 prints will never appear in the out-of-stock or low-stock cards, because Ecwid thinks they are infinite. If the merchant sells out of a framed print, the store keeps taking orders, the buyer pays, and the merchant later has to apologise and refund, the worst kind of refund because it is entirely avoidable and the buyer was let down. The action is to separate the two cases. The 24 digital and gift-card items are fine, leave them. For the 16 imported prints, go into the Ecwid Control Panel, switch off unlimited stock, and enter real quantities. Once corrected, the gauge should fall to around 41% (the 24 legitimately untracked items over 58), and those prints will finally feed the stock-alert cards. If the merchant wants a stricter signal, the alert threshold can be raised or the card filtered to physical-only products.

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Sibling cards merchants should reference together

CardWhy it matters next to this cardWhat the combination tells you
Out-of-Stock ProductsThe blind spot.Untracked physical SKUs never appear here; a high untracked share means OOS is under-reported.
Low-Stock ProductsEarly warning gap.Untracked items can never trigger a low-stock warning, so they oversell without notice.
Total ProductsThe denominator.The percentage is only meaningful against your full catalogue size.
Disabled ProductsAdjacent catalogue hygiene.Both flag products in a non-standard state worth reviewing.
Inventory Sync Drift Across StorefrontsMulti-surface risk.Untracked items cannot drift, but mis-set tracked items can; the two together cover sync health.
Revenue at RiskThe cost of overselling.Untracked physical SKUs that oversell feed avoidable refunds into the risk roll-up.
Top Products by RevenueSeverity weighting.A bestseller left on unlimited stock is the most dangerous untracked SKU.

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Reconciling against Ecwid

Where to look in Ecwid’s own dashboard:
Ecwid Control Panel (my.ecwid.com) -> Catalog -> Products Open a product and check the Inventory section; “Track quantity” off (or unlimited stock) is what this card counts. There is no single catalogue-wide percentage in Ecwid, so you confirm by sampling.
For a quick sanity check, filter or scan your product list for items with no quantity set and compare the rough share against the gauge. Why our number may differ from your own count:
ReasonDirectionWhy
Variation-level trackingEitherA product with tracked variations but an unlimited parent (or vice versa) can be classified differently than a quick scan suggests.
Disabled productsEitherWe count against all products by default; if you mentally exclude disabled items, your denominator differs.
Recently edited itemsMarginalA just-changed tracking setting may take a few minutes to sync into our figure.
Bundles and kitsEitherComposite products may report tracking differently from their components.
Sync lagMarginalWebhook-driven; the most recent edits may not be in yet.
Internal identity: unlimited_stock_pct = COUNT(products with tracking disabled) / COUNT(all products) x 100

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Known limitations / merchant FAQs

Is a high percentage always bad? No. If you sell mostly digital downloads, services, or made-to-order goods, a high untracked share is completely correct, those items have no finite quantity to track. The card is a prompt to confirm the share is intentional, not an automatic problem. Why does this matter if Ecwid lets me sell unlimited stock? Because for physical items, unlimited stock means the product can oversell silently and will never show up in your out-of-stock or low-stock cards. You only find out you are sold out when a buyer who paid asks where their order is. For finite physical goods, tracking is what protects you. How did so many of my products end up untracked? The usual culprit is a bulk import or spreadsheet upload that did not include quantities. Ecwid defaults those products to unlimited stock. Manually added products can also be left untracked if the quantity field is skipped. How do I fix it? For each physical product that should be tracked, open it in the Ecwid Control Panel, enable quantity tracking, and enter the real stock figure. Leave genuinely unlimited items (digital, services, gift cards) as they are. The gauge will fall as you correct the physical SKUs. Why is the alert at 30%? It is a general “worth a look” threshold, not a hard rule. Above 30% of the catalogue untracked, it is worth confirming the share is deliberate. Stores that are mostly digital will sit above this legitimately and can raise the threshold. Can I exclude my digital products from this card? The card counts the whole catalogue by default. If your store is a deliberate mix, treat the legitimate baseline (your digital and made-to-order share) as the floor and watch for movement above it, which signals new untracked physical items. Does an untracked product ever show as out of stock? No. That is the whole point of unlimited stock; Ecwid never marks it out of stock and never decrements it. This is why untracked physical items are a blind spot in your stock-alert cards. Does this update in real time? Yes, it is a live gauge of current catalogue state. When you switch tracking on or off for a product, the gauge updates on the next sync, usually within a few minutes.

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Tracked live in Vortex IQ Nerve Centre

Products on Unlimited Stock (no tracking) is one of hundreds of KPI pulses Vortex IQ tracks across Ecwid and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.