Sum of completed orders. The morning question every Ecwid merchant opens with.
At a glance
Sum of completed-order totals over the rolling 30 days. The morning question every Ecwid merchant opens with. Ecwid is an embedded-widget commerce platform; orders are placed through the widget hosted on the merchant’s existing website (WordPress, Wix, Webflow, social media). The card is gross of fees, gross of refunds, single currency per store.
Calculation
Calculated automatically from your Ecwid data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A small UK hobby seller running an Ecwid widget on their existing WordPress photography blog, week of 21 Apr 26 to 27 Apr 26. The merchant sells limited-edition prints and photo zines as a side hustle alongside a full-time job. They use Ecwid because it embedded into their existing WordPress without rebuilding the site. Stripe is the primary payment method.Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in Ecwid’s own dashboard:
Ecwid Control Panel (my.ecwid.com) -> Reports -> Sales report
Filter by date range; the “Total Sales” tile is the apples-to-apples comparison.
For a quick sanity check, the Ecwid app dashboard home shows a “30-day sales” tile that should sit within ~1% of our 30D figure.
Why our number may legitimately differ from Ecwid’s Control Panel:
Internal identity:
ecwid_total_revenue = ecwid_total_orders x ecwid_aov
The three cards are mathematical siblings.
Known limitations / merchant FAQs
Why does my Ecwid Control Panel show a higher number than this card? Three usual suspects. (1) Ecwid sometimes includes pending and cancelled orders in default views; we exclude both. (2) Time zone (Ecwid uses store-local, we use UTC). (3) Sync lag (5-minute polling). If after checking those the gap is more than 2%, raise a sync issue. Does this include Stripe and PayPal fees? No, this is gross of fees. Ecwid’s fee structure is small-merchant friendly: Stripe ~2.5% + 25p UK / 2.9% + 30c US, PayPal similar. For most hobby Ecwid stores the fee load is 2.5 to 3% of gross, which is similar to a normal payment-processor cost on any other platform. Why is the alert WoW (week-over-week) instead of vsP (vs prior period)? Because Ecwid stores are typically smaller and noisier than full-platform stores; vsP comparisons over 30D dilute meaningful weekly drops. WoW catches the “this week is breaking” signal faster. My Ecwid widget is on a WordPress site that went down. Will the card show the drop? Yes, immediately, within the polling cycle. If the host site is down, no orders flow, and revenue drops to zero. The card cannot tell you the host is down (that requires a monitoring connector); it only shows the consequence. Does my Instagram / Facebook Shop revenue count? Yes if the orders are placed through the Ecwid widget embedded in the social channel. Some Ecwid setups have the social-shop checkout flow inside the widget; those count. Native Instagram / Facebook checkout (where the user never leaves the platform) does not flow through Ecwid and is not counted here. My order count rose but revenue stayed flat. What does that mean? AOV dropped. Likely causes: a flash promo, a new low-priced SKU went viral, or a discount code was over-used. Checkecwid_aov and the discount usage in your Ecwid Control Panel.
Should I worry about US tax-exclusive vs UK tax-inclusive?
For a single-store merchant, no; Ecwid handles the tax computation consistently and order.total matches what the buyer paid. For a merchant running parallel Ecwid stores in US and UK, the totals are comparable in their respective currencies but not directly comparable in pre-tax terms unless you separate.
My subscription products count toward this card. Is that right?
Yes. Ecwid supports subscription billing via Stripe Billing integration; each renewal billing creates a new order in Ecwid which contributes to this card. So a £20/month subscription over 12 months produces £240 of revenue across 12 orders, not one £240 order.
Does this include in-person POS sales?
Yes if the merchant uses Ecwid’s POS feature (Ecwid Mobile App on iPad). The orders flow through the same backend as the widget. Most hobby Ecwid sellers do not use POS; the vast majority of revenue is widget-embedded.
My revenue dropped 30% this week; what should I check first?
For a hobby store, run this short list. (1) Is your WordPress / Wix / host site up? (2) Did you recently sell out of a hero SKU? (3) Did Stripe or PayPal have an outage? Beyond those, week-to-week swings of 20 to 40% are normal for small Ecwid stores; do not over-react until you have a 4-week trend.