| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Conversion-Rate Drop Alert | 🦸 Hero | hero | Nerve Centre | alert_list |
| Ecommerce Conversion Rate | 🦸 Hero | hero | Conversion | gauge |
| GA4 Property Health | 🦸 Hero | hero | Data Quality | gauge |
| Revenue Trend | 🦸 Hero | hero | Ecommerce Revenue | area |
| Traffic Drop Alert | 🦸 Hero | hero | Nerve Centre | alert_list |
| Ad Attribution Consistency (GA4 vs Google Ads) | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | alert_table |
| Email-Attributed Revenue Share | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | gauge |
| LCP-to-Conversion Correlation | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | scatter |
| Revenue at Risk (active incidents) | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | kpi |
| Traffic-to-Revenue Divergence (GA4 vs Commerce) | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | alert_table |
| Active Users by Country | Non-Hero | - | Real-Time | bar |
| Active Users by Device | Non-Hero | - | Real-Time | pie |
| Active Users by Source | Non-Hero | - | Real-Time | bar |
| Add-to-Cart Rate | Non-Hero | - | Conversion | gauge |
| AI Conversion Rate | Non-Hero | - | AI Traffic | gauge |
| AI Engagement | Non-Hero | - | AI Traffic | kpi |
| AI Revenue | Non-Hero | - | AI Traffic | kpi |
| AI Traffic Overview | Non-Hero | standard | AI Traffic | kpi |
| AI Traffic Trend | Non-Hero | - | AI Traffic | area |
| AI vs Search Traffic | Non-Hero | standard | AI Traffic | pie |
| AOV by Device | Non-Hero | - | Device & Platform | bar |
| Attribution-Source Anomaly | Non-Hero | - | Nerve Centre | alert_list |
| Average Order Value | Non-Hero | - | Ecommerce Revenue | kpi |
| Avg Engagement Time | Non-Hero | - | Customer Behaviour | kpi |
| Avg Session Duration | Non-Hero | - | Engagement | kpi |
| Bot Traffic Share | Non-Hero | - | Data Quality | gauge |
| Bot-Traffic Spike Alert | Non-Hero | - | Nerve Centre | alert_list |
| Bounce Rate | Non-Hero | - | Engagement | gauge |
| Bounce Rate by Device | Non-Hero | - | Device & Platform | bar |
| Campaign Performance | Non-Hero | - | Traffic Acquisition | bar |
| Cart Abandonment Rate | Non-Hero | - | Conversion | gauge |
| Cart Abandonment Rate | Non-Hero | - | Conversion | gauge |
| Category Performance | Non-Hero | - | Product Intelligence | bar |
| Checkout Completion Rate | Non-Hero | - | Conversion | gauge |
| Conversion by Landing Page | Non-Hero | - | Conversion | bar_horizontal |
| Conversion by Source | Non-Hero | - | Conversion | bar |
| Conversion Rate by Device | Non-Hero | - | Device & Platform | bar |
| Conversion: New vs Returning | Non-Hero | - | Conversion | bar |
| Engaged Sessions | Non-Hero | - | Customer Behaviour | kpi |
| Funnel by Channel | Non-Hero | - | Funnel Analysis | bar |
| Funnel by Device | Non-Hero | - | Funnel Analysis | bar |
| Funnel Drop-off | Non-Hero | - | Funnel Analysis | bar |
| Funnel Trend | Non-Hero | - | Funnel Analysis | area |
| Goal Completions | Non-Hero | - | Conversion | kpi |
| GTM Tag-Fire Failure Alert | Non-Hero | - | Nerve Centre | alert_list |
| GTM Tag-Fire Rate | Non-Hero | standard | Data Quality | gauge |
| New Users | Non-Hero | - | Audience | kpi |
| New Users Trend | Non-Hero | - | Basic Performance | area |
| New vs Returning Users | Non-Hero | - | Customer Behaviour | pie |
| Organic vs Paid Traffic | Non-Hero | - | Traffic Acquisition | pie |
| Pages per Session | Non-Hero | - | Customer Behaviour | kpi |
| Pageviews per Session | Non-Hero | - | Engagement | kpi |
| Product Brand Revenue | Non-Hero | - | Product Intelligence | bar |
| Product Cart Additions | Non-Hero | - | Product Intelligence | bar_horizontal |
| Product Conversion Rate | Non-Hero | - | Product Intelligence | bar_horizontal |
| Product Views vs Purchases | Non-Hero | - | Product Intelligence | bar |
| Purchase Funnel | Non-Hero | - | Funnel Analysis | bar |
| Purchases Trend | Non-Hero | - | Ecommerce Revenue | area |
| Real-Time Active Users | Non-Hero | standard | Real-Time | kpi |
| Real-Time Add to Cart | Non-Hero | - | Real-Time | kpi |
| Real-Time Checkouts | Non-Hero | - | Real-Time | kpi |
| Real-Time Events Stream | Non-Hero | - | Real-Time | bar |
| Real-Time Page Views | Non-Hero | - | Real-Time | kpi |
| Real-Time Purchases | Non-Hero | - | Real-Time | kpi |
| Real-Time Revenue | Non-Hero | - | Real-Time | kpi |
| Real-Time Users | Non-Hero | - | Audience | kpi |
| Referral Traffic | Non-Hero | - | Traffic Acquisition | bar_horizontal |
| Returning Customer Revenue | Non-Hero | - | Ecommerce Revenue | kpi |
| Returning Users | Non-Hero | - | Audience | kpi |
| Revenue by Category | Non-Hero | - | Ecommerce Revenue | bar |
| Revenue by Channel | Non-Hero | standard | Traffic Acquisition | bar |
| Revenue by Channel | Non-Hero | - | Ecommerce Revenue | bar |
| Revenue by Country | Non-Hero | - | Ecommerce Revenue | bar |
| Revenue by Device | Non-Hero | - | Device & Platform | pie |
| Revenue per Session | Non-Hero | - | Ecommerce Revenue | kpi |
| Revenue per User | Non-Hero | - | Ecommerce Revenue | kpi |
| Sampling Threshold Hit | Non-Hero | - | Data Quality | kpi |
| Session Conversion Rate | Non-Hero | - | Conversion | gauge |
| Session Duration Distribution | Non-Hero | - | Customer Behaviour | bar |
| Sessions | Non-Hero | - | Audience | kpi |
| Sessions by Browser | Non-Hero | - | Device & Platform | pie |
| Sessions by Channel | Non-Hero | - | Traffic Acquisition | bar |
| Sessions by Device | Non-Hero | - | Device & Platform | pie |
| Sessions by OS | Non-Hero | - | Technology | pie |
| Social Traffic | Non-Hero | - | Traffic Acquisition | bar_horizontal |
| Source / Medium | Non-Hero | - | Traffic Acquisition | bar_horizontal |
| Time to Purchase | Non-Hero | - | Funnel Analysis | bar |
| Top Events | Non-Hero | - | Basic Performance | bar_horizontal |
| Top Landing Pages | Non-Hero | - | Traffic Acquisition | bar_horizontal |
| Top Pages | Non-Hero | - | Engagement | bar_horizontal |
| Top Pages | Non-Hero | - | Basic Performance | bar_horizontal |
| Top Products | Non-Hero | - | Product Intelligence | bar_horizontal |
| Top Traffic Sources | Non-Hero | - | Engagement | bar_horizontal |
| Total Users | Non-Hero | standard | Basic Performance | kpi |
| Traffic Trend | Non-Hero | - | Traffic Acquisition | area |
| Users | Non-Hero | - | Audience | kpi |
| Users by Channel | Non-Hero | - | Traffic Acquisition | bar |
| Users by City | Non-Hero | - | Demographics | bar |
| Users by Country | Non-Hero | - | Demographics | bar |
| Users by Language | Non-Hero | - | Demographics | bar |
Google Analytics 4 KPIs, Vortex IQ Nerve Centre
Every Google Analytics 4 KPI pulse Vortex IQ Nerve Centre tracks: 100 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 100 KPI pulses for Google Analytics 4 stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Google Analytics 4 connector is the analytics layer most stores already have, surfaced into the Vortex IQ AI OS catalogue with the cross-channel context the GA4 UI alone doesn’t show. The Nerve Centre tracks 100 KPI pulses for GA4 properties - including the AI Traffic cluster (AI Conversion Rate, AI Engagement, AI Revenue, AI vs Search Traffic) for stores tracking citations from ChatGPT, Perplexity, and other AI shopping agents, plus the Ad Attribution Consistency (GA4 vs Google Ads) and LCP-to-Conversion Correlation cross-channel cards. Vortex Mind explains the why when conversion drops or AI traffic shifts; Ask Viq™ lets you ask anything in plain English with citations back to the GA4 source.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.