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Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 100 KPI pulses for Google Analytics 4 stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Google Analytics 4 connector is the analytics layer most stores already have, surfaced into the Vortex IQ AI OS catalogue with the cross-platform context the GA4 UI alone doesn’t show. The Nerve Centre tracks 100 KPI pulses for GA4 properties - including the AI Traffic cluster (AI Conversion Rate, AI Engagement, AI Revenue, AI vs Search Traffic) for stores tracking citations from ChatGPT, Perplexity, and other AI shopping agents, plus the Ad Attribution Consistency (GA4 vs Google Ads) and LCP-to-Conversion Correlation cross-platform cards. Vortex Mind explains the why when conversion drops or AI traffic shifts; Ask Viq™ lets you ask anything in plain English with citations back to the GA4 source. Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.