Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ AI OS ships industry-standard benchmark bands for each Google Analytics 4 KPI, so your dashboard flags Performing Well or Needs Attention the moment you connect. 23 of the 101 Google Analytics 4 cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any Good or Bad threshold to match your business and save it for your company in Settings → Dashboard Settings → Sensitivity.

How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:
  • Performing - comfortably inside the good band.
  • Needs Attention - has breached the band you set. This is where to act.
  • Stable - within range, or an informational card with no good/bad direction.
Any KPI that has not met its sentiment band is flagged Needs Attention, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.
CardDirectionGoodBadUnit
AI Conversion RateHigher is better0.50%
AI EngagementHigher is better3010Number
AI RevenueHigher is better10Currency
AI Traffic OverviewHigher is better10Count
AI Traffic TrendHigher is better10Count
AI vs Search TrafficHigher is better10Count
Add-to-Cart RateHigher is better83%
Bounce RateLower is better4060%
Bounce Rate by DeviceLower is better4060%
Cart Abandonment RateLower is better6585%
Checkout Completion RateHigher is better5025%
Conversion RateHigher is better31%
Conversion Rate (Session)Higher is better31%
Conversion Rate (User)Higher is better31%
Conversion-Rate Drop AlertHigher is better31%
Engaged SessionsHigher is better6035Count
Pages per SessionHigher is better31.5Number
Revenue TrendWatch for drops0-5Currency
Revenue at Risk (active incidents)Watch for drops0-5Currency
Session Conversion RateHigher is better21%
Total UsersWatch for drops0-10Count
Traffic Drop AlertWatch for drops0-10%
Traffic TrendWatch for drops0-10Count