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Nerve Centre KPIs · Audit Profile · Sentiment Settings Verifies GA4 property setup, conversion events, ecommerce tracking, and data freshness.

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What this audit checks

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Property + stream configuration

  • Property exists & accessible
  • Web data stream configured
  • Measurement ID present

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Conversion events

  • purchase event tracked
  • add_to_cart event tracked
  • begin_checkout event tracked

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Ecommerce data quality

  • Revenue values reported
  • Item-level data present
  • Currency set on events

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Data freshness

  • Recent events received (last 24h)
  • Property time zone matches store

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Engagement & traffic quality

  • Bounce rate within healthy band
  • Session conversion rate reported
  • Traffic sources attributed (not unassigned)

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Data sources

  • POST https://analyticsdata.googleapis.com/v1beta/properties/{property_id}:runReport - Run aggregation queries for event/conversion checks
  • GET https://analyticsadmin.googleapis.com/v1beta/properties/{property_id} - Property metadata + timezone
  • GET https://analyticsadmin.googleapis.com/v1beta/properties/{property_id}/dataStreams - Web data stream + measurement ID