Instagram sentiment settings, Vortex IQ Nerve Centre

Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ AI OS ships industry-standard benchmark bands for each Instagram KPI, so your dashboard flags Performing Well or Needs Attention the moment you connect. 11 of the 28 Instagram cards are sentiment-tuned; the rest are informational (counts, lists, breakdowns) with no good/bad direction. The benchmarks below are a starting point grounded in industry standards. Adjust any Good or Bad threshold to match your business and save it for your company in Settings → Dashboard Settings → Sensitivity.

How sentiment powers triage

Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:

Performing - comfortably inside the good band.
Needs Attention - has breached the band you set. This is where to act.
Stable - within range, or an informational card with no good/bad direction.

Any KPI that has not met its sentiment band is flagged Needs Attention, so you go straight to the handful of cards that need action instead of scanning hundreds of charts.

Card	Direction	Good	Bad	Unit
Days Since Last Post	Watch for drops	0	-40	Count
Engagement Drop Alert	Higher is better	3	1	%
Engagement Rate	Higher is better	3	1	%
Engagement Rate Trend	Higher is better	3	1	%
Followers	Watch for drops	0	-2	Count
Followers Trend	Watch for drops	0	-2	Count
Posting Cadence	Watch for drops	0	-40	Count
Reach (30d)	Watch for drops	0	-20	Count
Reach Drop Alert	Watch for drops	0	-20	%
Reach Trend	Watch for drops	0	-20	Count
Social Health Score	Higher is better	90	70	Count

Instagram audit profile, Vortex IQ

Social Health Score, Instagram

​How sentiment powers triage

How sentiment powers triage