Followers as reported by the Instagram integration.
At a glance
Followers is a executive command centre metric tracked from Instagram data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture.
| What it counts | Followers as reported by the Instagram integration. |
| Sample type | Backend API data from Instagram, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Executive Command Centre category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | number |
| Time window | RT |
| Alert trigger | — |
| Sentiment key | follower_growth |
| Roles | owner, marketing |
Calculation
Calculated automatically from your Instagram data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Followers for a typical Instagram account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
ig_social_health_score | Executive Command Centre sibling: Social Health Score. |
ig_engagement_rate | Executive Command Centre sibling: Engagement Rate. |
ig_reach_30d | Executive Command Centre sibling: Reach (30d). |
ig_posting_cadence | Executive Command Centre sibling: Posting Cadence. |
ig_media_count | Executive Command Centre sibling: Total Posts. |