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Connecting Meta Ads gives Vortex IQ access to your Facebook and Instagram campaign data. Once connected, 65 KPI cards become available in Nerve Centre-covering campaign performance, budget monitoring, funnel conversion, keyword intelligence, and real-time anomaly alerts. Vortex Mind can cross-reference Meta Ads spend with Shopify or BigCommerce revenue to diagnose paid traffic waste.

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What Vortex IQ reads from Meta Ads

Key Metrics cards (the most prominent KPIs shown at the top of your Nerve Centre dashboard) include: ROAS, Spend vs Budget, Total Spend, Total Revenue, Wasted Spend, and Zero-Conversion Spend.

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How to connect

1

Go to Connected Sources

In Vortex IQ, navigate to Settings → Connected Sources and click Add Source.
2

Select Meta Ads

Search for “Meta Ads” or “Facebook Ads” and select it from the catalogue.
3

Authorise via OAuth

Click Connect. A Meta login pop-up opens. Log in with the Facebook account that has admin access to your ad account, then grant the requested permissions.
4

Select ad accounts

Choose which Meta ad accounts to import. You can add more accounts later without re-authenticating.
5

Save

Click Save. An initial data pull begins. Your Meta Ads KPI cards appear in Nerve Centre within a few minutes.
The Meta account you use to connect must have Admin or Advertiser access to the ad accounts you want to import. Analyst-level access does not grant the API permissions Vortex IQ requires.

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Troubleshooting

Disable your browser’s pop-up blocker for app.vortexiq.ai and try again.
Only ad accounts where your Facebook user has Admin or Advertiser access are listed. Ask your Meta Business Manager admin to grant access, then reconnect.
Meta OAuth tokens expire after 60 days. Go to Settings → Connected Sources → Meta Ads → Reconnect to re-authorise.
Vortex IQ reads ROAS as reported by Meta (click-attributed). If your attribution window differs from Meta’s default, the ROAS card reflects Meta’s attribution-not your internal model.