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Connecting TikTok Ads brings your TikTok campaign metrics into Nerve Centre alongside every other ad platform in your stack. Vortex Mind can then cross-reference TikTok spend against your commerce platform revenue to identify paid traffic waste and conversion drop patterns—without you switching between dashboards.

What Vortex IQ reads from TikTok Ads

CategoryExample cards
Executive OverviewTotal Spend, Total Revenue, ROAS, CPA Trend, Impressions Trend, Clicks vs Conversions
Budget MonitoringSpend vs Budget, Budget Utilisation, Overspending Campaigns, Underspending Campaigns
Campaign PerformanceROAS by Campaign, Revenue by Campaign, Conversion Rate by Campaign, Top Performing Campaigns
Funnel & ConversionConversion Funnel, Conversion Lag, Conversion Rate Trend, Conversion Actions Breakdown
Alerts & AnomaliesConversion Drop Alert, CPC Anomaly, CTR Decline Alert, Spend Anomaly, Zero-Conversion Spend
GeographyConversions by Country, Spend by Country, Top Cities by Conversions
DeviceConversion Rate by Device, ROAS by Device, Spend by Device
Day & TimeConversions by Hour, Spend by Hour, Conversions by Day of Week

How to connect

1

Go to Connected Sources

Navigate to Settings → Connected Sources and click Add Source.
2

Select TikTok Ads

Search for “TikTok Ads” and select it from the catalogue.
3

Authorise via OAuth

Click Connect. A TikTok login pop-up opens. Log in with the account that has admin access to your TikTok Ads account, then grant the required permissions.
4

Select ad accounts

Choose which TikTok ad accounts to import. Multiple accounts can be added in one connection.
5

Save

Click Save. Nerve Centre populates your TikTok Ads KPI cards once the initial data pull completes.
You need Admin access on the TikTok Ads account. Operator-level access may not expose all required API scopes.

Troubleshooting

TikTok Ads requires at least one active or recently active campaign to return data. If your account has no spend in the last 90 days, some cards may show empty states.
Allow pop-ups from app.vortexiq.ai in your browser settings and retry the connection.
TikTok OAuth tokens require periodic re-authorisation. Go to Settings → Connected Sources → TikTok Ads → Reconnect.