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Connecting MediaMath (T1) to Vortex IQ gives the AI OS a live read on your MediaMath (T1) data, feeding the Nerve Centre dashboard, Vortex Mind diagnostics, and Ask Viq.

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What data Vortex IQ reads from MediaMath (T1)

  • AdAccount
  • Campaign
  • AdCreative

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How to connect

MediaMath (T1) uses credential-based authentication rather than OAuth. You provide these values directly rather than approving a redirect.
1

Open Connected Sources

In your Vortex IQ workspace, go to Settings → Connected Sources. You need Admin role in the workspace to connect sources.
2

Find the MediaMath (T1) card

Locate the MediaMath (T1) connector card and click + Connect. The connector drawer opens with a credential form.
3

Gather your credentials from MediaMath (T1)

You will need:
  • T1 Username: T1 user account with API access. Engineering must verify post-2023 support.
  • T1 Password: T1 user password. Historical session-cookie login, engineering must verify current flow.
  • Organization ID: T1 organization ID, find under Admin → Organization Settings (when accessible).
  • Agency ID: T1 agency ID under the organization.
  • Advertiser ID: T1 advertiser ID under the agency. One per brand/client.
4

Enter credentials in Vortex IQ

Paste each value into its matching field in the connector drawer.
5

Verify and connect

Click Verify and Connect. Vortex IQ makes a test API call to validate the credentials before saving them.
Vortex IQ only ever requests read-only access. Where MediaMath (T1) offers scoped or read-only API keys, use one.

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Available KPI cards

Vortex IQ populates 72 Nerve Centre cards from your MediaMath (T1) data. See the MediaMath (T1) KPI card reference for the full list with definitions, calculations, and sentiment bands.

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Troubleshooting

Re-check each value against the MediaMath (T1) developer console for typos or trailing whitespace. If a scope or permission is missing, MediaMath (T1) will typically return a 401 or 403 on the verification call rather than a generic failure.
Allow time for the first sync to complete; large accounts can take longer. If cards are still empty after an hour, disconnect and reconnect to confirm the credentials were saved correctly.