Engagement Drop Alert as reported by the Instagram integration.
At a glance
Engagement Drop Alert is a alerts & anomaly detection metric tracked from Instagram data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture.
| What it counts | Engagement Drop Alert as reported by the Instagram integration. |
| Sample type | Backend API data from Instagram, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Alerts & Anomaly Detection category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | percent |
| Time window | 30D vsP |
| Alert trigger | drop >30% |
| Sentiment key | engagement_rate |
| Roles | owner, marketing |
Calculation
Calculated automatically from your Instagram data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Engagement Drop Alert for a typical Instagram account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
ig_alert_posting_gap | Alerts & Anomaly Detection sibling: Days Since Last Post. |
ig_alert_reach_drop | Alerts & Anomaly Detection sibling: Reach Drop Alert. |