| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Active Subscribers (Est.) | Non-Hero | - | Customer Lifecycle | kpi |
| Bounce Rate | Non-Hero | - | Deliverability | gauge |
| Campaign Status Breakdown | Non-Hero | - | Email Campaigns | donut |
| Checkout-to-Order Rate | Non-Hero | - | Revenue Attribution | gauge |
| Checkouts Started | Non-Hero | - | Klaviyo Overview | kpi |
| Click-to-Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Conversion Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Delivery Rate | Non-Hero | - | Deliverability | gauge |
| Email Click Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Email Health KPIs | Non-Hero | - | Email Engagement | kpi |
| Email Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Engagement Funnel | Non-Hero | - | Email Engagement | funnel |
| Flow Count Summary | Non-Hero | - | Email Automation | kpi |
| Flow Status Breakdown | Non-Hero | - | Email Automation | donut |
| Flow Trigger Types | Non-Hero | - | Email Automation | donut |
| Flows List | Non-Hero | - | Email Automation | table |
| List Count | Non-Hero | - | Customer Lifecycle | kpi |
| List Health Summary | Non-Hero | - | List Health | kpi |
| Lists Overview | Non-Hero | - | Customer Lifecycle | table |
| Placed Orders Total | Non-Hero | - | Klaviyo Overview | kpi |
| Refund Rate | Non-Hero | - | Revenue Attribution | gauge |
| Revenue per Recipient | Non-Hero | - | Klaviyo Overview | kpi |
| Revenue per Send | Non-Hero | - | Revenue Attribution | kpi |
| Segments Overview | Non-Hero | - | Customer Lifecycle | table |
| Spam Complaint Rate | Non-Hero | - | Deliverability | gauge |
| Top Lists by Name | Non-Hero | - | List Health | bar_horizontal |
| Total Revenue | Non-Hero | - | Klaviyo Overview | kpi |
| Total Sends | Non-Hero | - | Klaviyo Overview | kpi |
| Unsubscribe Rate | Non-Hero | - | Deliverability | gauge |
Mailgun KPIs, Vortex IQ Nerve Centre
Every Mailgun KPI pulse Vortex IQ Nerve Centre tracks: 29 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 29 KPI pulses for Mailgun stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Mailgun connector brings the Vortex IQ AI OS to teams running transactional email through Mailgun - receipts, password resets, alerts, and other app-triggered messages where deliverability and latency matter more than marketing engagement. The Nerve Centre tracks 29 KPI pulses for Mailgun accounts including deliverability, bounce, and engagement metrics. Vortex Mind investigates when a number moves; Ask Viq™ lets you ask in plain English with citations back to the source card.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.