Snapchat Ads KPIs, Vortex IQ Nerve Centre

Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 65 KPI pulses for Snapchat Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Snapchat Ads connector brings the Vortex IQ AI OS to merchants running Snap paid - popular with Gen Z and younger millennial DTC categories (beauty, fashion, snacks, gaming). The Nerve Centre tracks 65 KPI pulses including the standard ad hero cards (ROAS, Wasted Spend, Zero-Conversion Spend, Spend vs Budget) plus campaign / device / geography / dayparting cuts. Vortex Mind investigates when ROAS drops or creative fatigues; Ask Viq™ lets you ask in plain English with citations back to the source card.

Card	Metrics type	Category	Chart
ROAS	Key Metrics	Executive Overview	gauge
Spend vs Budget	Key Metrics	Budget Monitoring	progress
Total Revenue	Key Metrics	Executive Overview	kpi
Total Spend	Key Metrics	Executive Overview	kpi
Wasted Spend	Key Metrics	Keyword Intelligence	kpi
Zero-Conversion Spend	Key Metrics	Alerts & Anomalies	kpi
All Conversions	Supporting Metrics	Funnel & Conversion	kpi
Budget Utilisation	Supporting Metrics	Budget Monitoring	gauge
Campaign Comparison	Supporting Metrics	Campaign Performance	table
Clicks vs Conversions	Supporting Metrics	Executive Overview	dual_axis
Conversion Actions Breakdown	Supporting Metrics	Funnel & Conversion	donut
Conversion Drop Alert	Supporting Metrics	Alerts & Anomalies	kpi
Conversion Funnel	Supporting Metrics	Funnel & Conversion	funnel
Conversion Lag	Supporting Metrics	Funnel & Conversion	bar
Conversion Rate by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
Conversion Rate by Device	Supporting Metrics	Device Performance	bar
Conversion Rate Trend	Supporting Metrics	Funnel & Conversion	sparkline
Conversions by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
Conversions by Country	Supporting Metrics	Geography Performance	geo_map
Conversions by Day of Week	Supporting Metrics	Day & Time Performance	bar
Conversions by Device	Supporting Metrics	Device Performance	donut
Conversions by Hour	Supporting Metrics	Day & Time Performance	heatmap
Conversions Trend	Supporting Metrics	Executive Overview	sparkline
CPA by Keyword	Supporting Metrics	Keyword Intelligence	table
CPA by Region	Supporting Metrics	Geography Performance	bar_horizontal
CPA Trend	Supporting Metrics	Executive Overview	sparkline
CPC Anomaly	Supporting Metrics	Alerts & Anomalies	kpi
CPC by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
CPC by Device	Supporting Metrics	Device Performance	bar
CPC by Hour	Supporting Metrics	Day & Time Performance	line
CPC Spike Detection	Supporting Metrics	Budget Monitoring	kpi
CPC Trend	Supporting Metrics	Executive Overview	sparkline
CTR by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
CTR by Device	Supporting Metrics	Device Performance	bar
CTR by Keyword	Supporting Metrics	Keyword Intelligence	table
CTR by Region	Supporting Metrics	Geography Performance	bar_horizontal
CTR Decline Alert	Supporting Metrics	Alerts & Anomalies	kpi
CTR Trend	Supporting Metrics	Executive Overview	sparkline
Impression Share	Supporting Metrics	Alerts & Anomalies	gauge
Impressions Trend	Supporting Metrics	Executive Overview	sparkline
Landing Page Conv. Rate	Supporting Metrics	Landing Page Performance	table
Landing Page CPC	Supporting Metrics	Landing Page Performance	table
Landing Page Performance	Supporting Metrics	Landing Page Performance	table
Landing Page Revenue	Supporting Metrics	Landing Page Performance	table
Overspending Campaigns	Supporting Metrics	Budget Monitoring	table
Quality Score Distribution	Supporting Metrics	Keyword Intelligence	bar
Revenue by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
ROAS by Campaign	Supporting Metrics	Campaign Performance	bar_horizontal
ROAS by Day of Week	Supporting Metrics	Day & Time Performance	bar
ROAS by Device	Supporting Metrics	Device Performance	bar
ROAS by Region	Supporting Metrics	Geography Performance	bar_horizontal
ROAS Trend	Supporting Metrics	Executive Overview	sparkline
Search Terms Report	Supporting Metrics	Keyword Intelligence	table
Spend Anomaly	Supporting Metrics	Alerts & Anomalies	kpi
Spend by Campaign	Supporting Metrics	Budget Monitoring	bar_horizontal
Spend by Country	Supporting Metrics	Geography Performance	geo_map
Spend by Device	Supporting Metrics	Device Performance	donut
Spend by Hour	Supporting Metrics	Day & Time Performance	bar
Spend Over Time	Supporting Metrics	Budget Monitoring	area
Top Cities by Conversions	Supporting Metrics	Geography Performance	table
Top Keywords by Conversions	Supporting Metrics	Keyword Intelligence	table
Top Keywords by Spend	Supporting Metrics	Keyword Intelligence	table
Top Performing Campaigns	Supporting Metrics	Campaign Performance	table
Underspending Campaigns	Supporting Metrics	Budget Monitoring	table
Worst Performing Campaigns	Supporting Metrics	Campaign Performance	table

Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.

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Snapchat Ads KPIs, Vortex IQ Nerve Centre